Billboard Resource Directory

Our catalog of everything an outdoor company might need to conduct business. From products and services to helpful information and tips.

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Upcoming OOH & Billboard Events

…..IBOUSA Charlotte, NC Conference – Sept. 21-23 2022

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Need a definition of a technical term in the out of home advertising industry? We’ve got you covered.
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Need to know an industry-standard billboard size?
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Billboard & OOH Articles

Top Companies that Offer Co-Op Billboard Advertising

We’ve compiled a list of the top companies that offer co-op billboard advertising. Compare this… Read More

Color Psychology in Billboard Advertising

We are very visual creatures, so visual, in fact, that color plays a much larger… Read More

Adding Billboard Screen Inventory to Programmatic

Selling Your Inventory Programmatically & What to Expect

If you are considering adding your billboard or digital display inventory to a programmatic ad… Read More

100 Billboard Ad Ideas

Needs some billboard ad ideas for current or potential customers? Check out our extensive list… Read More

Handling Billboard Clients that Won’t Send or Approve Art

You did it. You made that tough sale. Now it’s time to get their artwork… Read More

The Best Marketing & Sales Books for OOH

Who doesn’t love a good book? Especially when it relates to something in our industry… Read More

Targeting Specific Audiences in OOH

Do your advertisers ever ask about targeting specific audience segments? Perhaps there’s a bank that… Read More

Understanding OOH Impressions, CPM, Reach and how to use them

In the world of advertising, companies want to know how many people are seeing their… Read More

Can Smaller Markets Support Digital Billboards?

While the answer to this question may be dependent on a variety of factors including… Read More

FREE DOWNLOAD – Advertising Recall Rates Flyer

What form of advertising do people remember the most? It’s OOH! The graphic below if… Read More

Getting & Sharing OOH Testimonials

Everyone loves a good testimonial. It’s word of mouth advertising that you can use over… Read More

How To Keep Your Billboards Full

Billboard companies sometimes have issues keeping their billboards full. It’s part of it. Feast or… Read More

Digital Vs. Static Billboards

Static billboards are the traditional style billboard. They use the same copy for longer… Read More

Photographing Digital Billboards

Taking pictures of your digital billboards can be quite difficult. Digitals can be tricky because… Read More

Mini billboards… Huge impact

Mini billboards are an excellent tool for both billboard companies and their advertisers. They are… Read More