Businesses That Use Billboards (Watchfire)
Thanks to Jim Schultheis at Watchfire for sharing the following billboard tips:
All the industries/businesses on this list have a history of advertising on digital (and static) boards. Each tip comes with 30 to over 100 pictures of creative used in past ad campaigns. Call or send us an email and we’ll get the tips to you ASAP. The most frequently requested tips are in the colored orange.
Accounting / CPA
Aging Population (independent living facilities, nursing homes, rehabilitation centers, etc.) Airports
Antique Malls
AMMO Pack – very useful help for securing permits
Anti-Littering
Amber/Silver Alerts, severe weather alerts, and other PSA Apartments
Appliance Stores
Art Museums
ATVs, Personal Watercraft, Jet Skis, Snow Mobiles, etc.
Auctions
Auto Accessories
Auto Body and Collision
Auto Dealerships (new and used)
Auto Detailing
Auto Glass Replacement
Auto Glass Tinting
Auto Insurance
Auto Mechanic
Auto Performance
Auto Rental
Auto Transmission
Auto & Truck Performance
Auto Window Tinting
Axe throwing / Hatchet throwing.
Back-to-School
Bail Bonds Bakery
Banks and Credit Unions
Bars
Barber Shops & Hair Salons – National Beautician’s Day is June 26th
Bartering vs discounting
Baseball (T-ball through Minor Leagues)
Basement Waterproofing
Bathroom Remodeling
Batteries (auto, marine, hearing aid, watch, etc.)
Bed & Breakfast
Beer and Liquor
Best Stock Photos (links to free sites)
Bible School, Study, Retreat
Birthdays
Boats, Yachts, Brokers, Marine services
Botanical Gardens and City Parks
Book Stores / Libraries
Bots vs eyeballs Boutiques
Bowling
Bricks and Stone
Butcher Shops
CAM – Christian Aid Ministries (non-profit group that leases billboards)
Camping / Campgrounds
CANCER – October is National Breast Cancer Awareness Month. Get tip for other others.
Camping / Campgrounds
Canoe, kayak, pontoon boats.
Carpet (July is National Carpet Cleaning Month)
Car Shows
Carwash (28th March is National Car Wash Day)
Casinos
CBD and Marijuana (April 20 is “National Weed Day”)
Cell / Mobile Phones
Chamber of Commerce
Charter Schools – Christian, Parochial, STEM, Sylvan, Montessori
Chiropractors
Christmas Creative
Churches and Synagogues
Clothing Stores (Upscale)
Cigar, Vape and Hookah Shops
Civic Clubs (Shriners, Rotary, K of C)
Coffee – August if National Coffee Month
Colleges. Universities and Trade Schools
Collision Centers
Composting & Recycling – May is Compost Awareness Month
Community Outreach (by city government)
Computer Repair Concrete
Construction Companies
Convenience Stores / Gas stations
Cosmetology Schools
Counseling Services- May is Mental Health Awareness Month
Countdown examples.
Counter Tops (granite, marble, etc.)
“Co-op” Connect
CPAs
Cruise Lines Dance Studios Day Spa
Decks
DELI
Dentists and Orthodontists– May is National Dental Care Month
Dental Implants ( Maxillofacial Surgeons)
Dermatologists
Destinations – wedding, fishing, honeymoon
Design Advice (Keys to an Effective OOH Ad)
Docks
Doggie Day Care
Drug and Alcohol Clinics and County Programs
Dry Cleaner
Dryer Vent Cleaning
Dynamic and Conditional Content
Electricians and Electrical Supply
Elevators (personal and commercial)
Employment Agencies and HR departments
Epoxy Floors
Equine-related ads
Equipment Rental (Forklifts, Skid Loaders, etc.)
Facials (similar to Med Spa)
Family Medicine (General Practitioners)
Farm Market ads
Fast Food
Fences
Festivals
Financial Advisors (CFPs)
Fire Pits (Patio)
Fireplaces and Chimney Sweeps – October is National Fireplace Month
Fireworks July 4th and December 31st
Fishing
Fitness – MAY is National Physical Fitness and Sports Month
Flea Markets
Florist
Flooring
Food Banks (PSA)
Foundation Repair
Free Delivery (food, liquor, groceries, etc.)
Fund Raising
Funeral Home “Announcement Ad”
Furniture Stores
Garage Doors
Gas Stations & C-Store
Gift Shops
Generators
Golf Courses and Golf Carts – National Golf Cart Day is June 13th
Granite Companies/ Countertops
Grocery stores
Guns, Ammo, and Archery
Gutter systems
Gyms and Fitness Centers – (May is Employee Health and Fitness Month)
Gymnastics
Halloween Haunted Houses
Happy Birthday (one ad results in $3,250 in Business)
Hardware Stores (Ace, TSC, AGWAY, True Value, Lowes, and Home Depot)
Having Fun (ideas for 1-day ads)
Hearing Aids
Help Wanted
Home Builders and Remodeling
Home Health care
Home Inspections
Home Shows (Spring and Fall)
HOSPICE
Hospitals, Clinics
Hotels and Motels
Hot Tubs and Spas
Hot 4th Quarter advertiser categories
Hunting
HVAC Companies
Insulation (home/attic)
Insurance – home, life, business, etc. (Separate tip for Auto insurance)
Interior Design Studios
Internet Providers
Investing and wealth management
Jewelry Stores
Keeping it Fresh (Art Reminders)
Ketamine IV Treatments
Kitchen Cabinets
Knives
Law Enforcement Recruiting
Lawyers (100+ pieces of creative)
Lawn care, landscaping, tree trimming, sprinklers
LED versus Static: Why Pick Digital Billboards? (no creative)
Liquor
Locksmiths
Lumber Yards
Maid Service
Marti Gras
Marijuana and CBD
Martial Arts
Masons / Masonry
Massage Therapist
Med Spas
Mental Health (counseling services) May is Mental Health Awareness Month
Military Recruiters
Miniature billboards (Gifts for Customer Retention)
Mobile Homes
Mobile Phone (sales and repair)
Mortgage Companies
Monuments (headstones)
Mosquito Control
Motorcycles – (May is National Motorcycle Safety Awareness Month)
Movie Theaters
Moving Companies
Mulch (ground cover)
Musical Instruments
Music Venues
Nail Salons
Newspapers
Nurseries and Greenhouses
Nurses (want ads)
Nursing Homes
OB-GYN Doctors
Oil Change
“One Day Fillers” used for self-promo. (Puns and funny quotes)
“One More Thing” (Great idea to keep you focused on selling, no creative)
Open House (real estate)
Optical (exams and glasses) – (August is National Eye Exam Month)
Orthopedic Surgeons
Oxygen supplies and Hyperbaric wound care
Paint and auto body repair (collision centers)
Patio furniture and heaters
Paving Companies
Pawn Shops
Pediatrician (Pediatric Doctor)
Permitting Digital Billboards (Ask for our “Ammo Pack”)
Pet Store
Pest Control (April is National Pest Control Month)
Pharmacy
Photographing LEDs
Physical Therapists – (October is National Physical Therapy Month)
Plastic Surgeons
Plumbers and Plumbing Supplies
Podiatrist (foot and ankle)
Political Ads… Go “Pitch A Politician”
Pool Services
Pressure Washing (driveway, house, roof, etc.)
Promotional Items (help in customer retention)
Propane and Heating Oil
PSAs
Public Records and Start-Up Businesses Public Utilities (Electricity and natural gas)
Pubs and Craft Beer Breweries
PUNS (for self-promo)
Radio and TV
Raffles
Real Estate — Brokers and Agents
Real Estate – Open House
Rental equipment (Forklifts, Skid Loaders, etc.)
Rain Gutters
Resorts (see Wedding venues)
Restaurants
(BBQ) May is National BBQ Month
(Cajun) National GUMBO Day is October 12th
(Chicken) – July is National Chicken Month, July 6th is Fried Chicken Day
(fast food)
(Fine Dining) –National Lobster Day is Sept 25th
(Greek) National Baklava Day is Nov 17th
(Japanese) International Suchi Day is June 18th
(Korean)
(Indian) – National Indian Pudding Day is Nov 13th
(Italian) National Italian Food Day is Feb 13th
(Pizza) – Several National Pizza Months
(Seafood)
(Steak) National Prime Rib Day is April 27th
(Mexican) – National Empanada Day is April 8th
Restoration companies (ServPro, etc)
Recycling Centers / Scrap Yards
Roofing Companies
RSS feeds
RVs and 5th wheels
Salesman Compensation Ideas (no creative)
Salons & Spas
School Sponsors
Schools – Charter, STEM, and Parochial Scuba
Security companies (alarms, video, monitoring)
Self-Promos (better than “Advertise Here”)
Selling advertisers on “Conditional Content”
Sanitizing (Servpro, Stanley Steamer, etc.)
Seed Companies (corn, soybean, grass, THC, etc.)
Septic tank service (Plumbers)
Sheds (backyard storage)
Shoe Stores
SHOP LOCAL!
Ski
Short Term Ads/Personal Ads
Smoke / VAPE
Smoothie Cafes / Juice bars
Snow Removal/plowing
Snow skies and Snow boards
Soccer
Soft Drinks and Water
Solar Panel Companies
Special Event Widgets – live sport scores (Watchfire Widgets)
Sponsors for School Athletic Events
Sporting Goods
Sports Betting (OTB)
Storage Units (Self Storage)
Storage Sheds
Suicide Prevention PSAs
“Survey Says” (Results of OAAA worldwide survey) (no creative for this tip)
Sylvan and Montessori Schools
Tanning Salons
Tasty Ad spec art (software to create professional ads)
Tattoo parlors and tattoo removal clinics
Tax Preparation Services (Jan – April 15 is tax season)
Thanksgiving creative
Time & Temp ads
Tires
Tool and Equipment Rental
Tourism (Tourist Bureaus)
Transmission shops
Trampoline Parks
Tractors (lawn and garden)
Trailers (to haul stuff)
Traffic Cams (generate more revenue from structure) (no creative for this tip)
Trash / Waste Management
Travel Center / Truck Stops
Tree Service / Arborist
Trucking Industry
True Value Hardware TV / Radio ads
“Upcoming events” (creative from past events around the country)
Urgent Care
Universities
Vacation Bible School (VBS)
Vacation Rentals
Valentine’s Day creative
Vape
Vehicle WRAPS and Window Tinting
Vent and Duct Cleaning (dryers and HVAC)
Vets (animal docs)
Veterans Day creative
Waste Management
Watchfire Widgets (live sports scores via free RSS feed)
Water Parks
Water Sports (Summer seasonal)
Wealth Management
Weather Triggered Ads
Wedding Venues
Weight Loss
Windows
Wine
YOGA
Zoos and Aquariums (April 8th is National Zoo Lovers Day)
Thanks, Watchfire, for sharing the list to share with the OOH community.
