Wildstone secures landmark Sydney Olympic Park outdoor media portfolio

23 September 2026: The world’s largest owner of outdoor media assets, Wildstone, has secured the rights to seven billboard locations in Sydney Olympic Park and will invest more than $4 million into upgrading the portfolio.

Seven static billboards will undergo upgrades to their quality, positioning and visibility including the digitisation of all boards. Several structures will also be relocated to improved viewing positions, creating premium digital out-of-home sites on major roads and key entry points into the precinct.

The contract for the existing static portfolio will commence on October 1, 2026, with Alliance Outdoor Media Group the confirmed operator.

This future-facing investment positions Wildstone’s infrastructure ahead of Sydney Olympic Park’s next growth phase, which will see the area evolve into a major mixed-use community while retaining its role as one of Australia’s premier sporting and entertainment destinations. Up to 15,000 homes and 26,000 jobs will be created under the NSW Government’s Sydney Olympic Park Master Plan 2050, as it continues to rejuvenate the precinct 26 years after it hosted the Olympics.

Major investment to the Park’s transport connectivity such as Sydney Metro West – due to be completed by 2032 – will further help increase audience movement through the portfolio’s sites.

Noel Cook, Managing Director – Australia, Wildstone said: “Sydney Olympic Park is becoming one of Sydney’s major live-work destinations, with tens of thousands of people set to call it home. We’re putting more than $4 million into building a network of premium digital assets that matches where the precinct is heading. We’ve already had strong interest from both major media operators and independents – exactly the kind of industry-wide support we want behind this network.”

Mitch Cook, Commercial Director – Australia, Wildstone added: “We’re investing with the next 20 to 30 years in mind, building a digital network that can evolve alongside Sydney Olympic Park. A location of this calibre deserves infrastructure to match, and our ambition is to ensure the network keeps pace with the precinct’s growth.”

Wildstone is the largest owner of outdoor media infrastructure in the world. The company’s portfolio of over 5,700 out-of-home advertising assets includes digital advertising screens in a variety of formats, classic billboards and super premium digital sites.

Wildstone buys and rents property sites for outdoor advertising across Europe and Australia, helping property owners generate income from their unused land or building facades in high-traffic locations.

Wildstone partners with media operators by offering new OOH locations as well as the expertise and capital investment needed to digitise sites. This collaboration enables media owners to accelerate growth, boost revenue and concentrate on their core business of selling OOH advertising.

Wildstone is shaping the future of outdoor advertising through the digitisation of out-of-home assets. The company provides high-quality roadside media that stand the test of time, using next-generation LED screen technology that is lightweight, slim and high-performing.

For more information, please visit www.wildstonecapital.com.au.