VIOOH partners with JCDecaux Ireland, bringing 32% of Irish digital OOH market to programmatic buyers
24 February 2026, London – Today, VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, announced a strategic partnership with JCDecaux Ireland, the leading outdoor advertising company in the Irish market, bringing premium digital inventory across the Republic of Ireland and Northern Ireland to its global programmatic marketplace.
The partnership delivers access to 288 digital screens generating 311 million monthly viewable impressions, representing 32% of the DOOH market in Ireland. JCDecaux Ireland’s network spans roadside, shopping centres and retail environments across major cities and regional areas.
The inventory includes high-impact roadside formats delivering 191.6 million monthly impressions through Digipanels, Digipoles, Billboards and Digi48 and Digi96 formats. Premium mall and shopping centre placements contribute 91.3 million monthly impressions through iVision and MVision screens, while retail environments including Tesco stores add 28.1 million monthly impressions with national coverage and city centre locations.
Coverage extends across Ireland’s most influential urban centres including Dublin, Cork, Limerick, Galway, Waterford, Belfast and Derry delivering comprehensive reach.
“JCDecaux Ireland’s diverse network gives advertisers exceptional flexibility to reach audiences across multiple environments, from high-traffic roadside locations to engaged shoppers in retail settings,” said Gavin Wilson, Global Chief Commercial Officer at VIOOH. “With nearly a third of Ireland’s DOOH market now accessible programmatically through the VIOOH Trading Manager platform, brands can build sophisticated cross-environment campaigns with the targeting precision and real-time optimisation that programmatic delivers. It’s a significant opportunity for advertisers looking to activate across Ireland.”
“This partnership with VIOOH represents an important evolution in how advertisers can access our premium DOOH inventory,” said Pat Mannion, Commercial Director at JCDecaux Ireland. “VIOOH’s programmatic platform opens our network to a global marketplace of buyers, bringing advanced targeting capabilities and campaign flexibility to our roadside, retail and shopping environments. Advertisers can now plan and execute campaigns across Ireland with greater efficiency and precision than ever before.”
Through programmatic buying via VIOOH’s supply-side platform, advertisers gain access to JCDecaux Ireland’s comprehensive network with enhanced targeting capabilities, real-time campaign optimisation, and seamless integration with global DOOH strategies.
About VIOOH
VIOOH is a leading premium global digital out-of-home supply-side platform.
Launched in 2018 and with headquarters in London, VIOOH’s platform connects buyers and sellers in a premium marketplace, making OOH easily accessible.
Led by a team of digital OOH and programmatic tech experts, VIOOH is pioneering the transformation of the OOH sector, championing its role in enhancing omni-channel digital campaigns through the use of programmatic capabilities and data. VIOOH currently trades programmatically in 37 markets and drives demand through partnerships with +50 DSPs globally, with more to follow.
For more information about VIOOH, please visit www.viooh.com or follow us on LinkedIn.
About JCDecaux Ireland
JCDecaux is the number one outdoor advertising company in the world and a recognised market leader in Ireland with a wide range of advertising formats across 32 counties, including a significant portfolio of large format billboards. They are the exclusive provider of Metropoles in Dublin city and own and operate the highly acclaimed RedClick dublinbikes scheme. JCDecaux also provide digital out of home opportunities in many of Irelands busiest shopping centres, including the first M-Vision screen in Blanchardstown Centre in Dublin.
Their digital roadside portfolio in Dublin City includes Digipoles – free-standing large format roadside screens; Digipanels – high profile city centre on-street digital units and Dublin’s first Digi96 billboard. They also have a network of Digi48s – digital roadside billboards in Dublin, Belfast and Derry. In addition to this, JCDecaux manage a Digiscreen network in 82 Tesco stores nationwide. JCDecaux’s Out of Home products deliver fame and connect brands with hard to reach audiences on the go.
Key figures (Jan 2026)
- 2024 revenue: €3,935.3m – H1 2025 revenue: €1,868.3m
- N°1 Out-of-Home Media company worldwide
- A daily audience of 850 million people in more than 80 countries
- 1,091,811 advertising panels worldwide
- Present in 3,894 cities with more than 10,000 inhabitants
- 12,026 employees
- JCDecaux is listed on the Eurolist of Euronext Paris and is part of the SBF 120 and CAC Mid 60 indexes
- JCDecaux’s Group carbon reduction trajectory has been approved by the SBTi and the company has joined the Euronext Paris CAC® SBT 1.5° index
- JCDecaux is recognised for its extra-financial performance in the CDP (A), MSCI (AAA), Sustainalytics (11.9), and has achieved Gold Medal status from EcoVadis
- 1st Out-of-Home Media company to join the RE100
- Leader in self-service bike rental scheme: pioneer in eco-friendly mobility
- N°1 worldwide in street furniture (629,737 advertising panels)
- N°1 worldwide in transport advertising with 157 airports and 257 contracts in metros, buses, trains and tramways (340,848 advertising panels)
- N°1 in Europe for billboards (83,472 advertising panels worldwide)
- N°1 in outdoor advertising in Europe (736,310 advertising panels)
- N°1 in outdoor advertising in Asia-Pacific (178,010 advertising panels)
- N°1 in outdoor advertising in Latin America (89,526 advertising panels)
- N°1 in outdoor advertising in Africa (22,490 advertising panels)
- N°2 in outdoor advertising in the Middle East (20,689 advertising panels)
