Uber’s OOH creative optimized in Guatemala with JCDecaux’s Creative Heatmap solution

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In 2021, Uber launched a campaign in Ciudad de Guatemala to invite passengers for faster and cheaper fares near the capital’s metro stations. Uber’s goal was to promote a discount code for users to try their service, Uber Moto.


JCDecaux Central Americas offers consulting services on OOH creative optimization that includes two solutions: Creative Heatmap and Creaction.

JCDecaux’s Creative Heatmap solution estimates the attention performance of a campaign visual leveraging on deep learning technology. Easy to use, it provides immediate results to facilitate A/B testing of visuals and iteration during the creative process stage.
MER used Creative Heatmap to produce the best visual for Uber’s campaign.


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