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Two multi-story digital billboards join Downtown Nashville at Fifth and Broadway

Watchfire Signs

Nashville’s “Times Square of the South” has some company along Broadway.

Two massive digital billboards and an assortment of smaller digital and static advertising spots will now shine down on Lower Broadway from the 6.2-acre Fifth + Broadway mixed-use development, joining the “Nashville Sign,” a 36 x 38 foot digital billboard perched above the triangle where Broadway and West End split.

A 40 x 25 foot 8MM LED display dubbed the “Welcome to Nashville” sign and a 48 x 20 foot 8MM LED display called the “L Street Live” sign above Fifth + Broadway’s walking street are now part of the downtown Nashville cityscape.

The screens have full motion capability and can host advertisements, live feeds, social media and consumer engagement.

But they are just one part of New Jersey-based Pearl Media’s offerings at the Lower Broadway property.

The out-of-home advertising and marketing company also installed two large-format 9MM pitch LED screens at the National Museum of African American Music and 11 55-inch LED kiosk faces throughout the property.

Pearl Media has some analog options in and around the property too, including three large-format static wallscapes.

“With our Fifth + Broadway development Brookfield Properties is making a bold statement in support of the growth Downtown Nashville has seen over the past decade,” Tom Miller, General manager of Fifth + Broadway for Brookfield Properties, said in a statement. “We’re glad to play a role in propelling that growth forward and are eager to work with our partners at Pearl Media who have shown the ability to help brands leverage unique media platforms in major downtown corridors similar to what we have developed in Downtown Nashville.”

The Fifth + Broadway development includes 200,000 square feet of space for retail and entertainment, a high-rise apartment tower with 381 residential units and five guest suites, and office space, including the future headquarters of Alliance Bernstein.

The development also includes the National Museum of African American Music, which is slated to open this fall. Fifth + Broadway will also offer more than 2,000 parking spaces.

The screens are currently available to advertisers.

Reach Cassandra Stephenson at ckstephenson@tennessean.com or at (731) 694-7261. Follow Cassandra on Twitter at @CStephenson731.

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