The out-of-home (OOH) initiative is orchestrated by the creative agency Mother London

Require some last-minute eggs, a slyly acquired bottle of wine, an urgent pack of nappies, or perhaps an entire week’s worth of groceries? Uber Eats is determined to inform individuals caught in a tight spot that they can rely on its delivery services.

According to Alex Troughton, General Manager at Uber Eats UK Grocery and New Verticals, this initiative intends to dispel the misconception that Uber Eats solely handles restaurant deliveries. He elaborated, stating that the platform offers a diverse range of offerings, including thousands of grocery, alcoholic, and convenience items, all accessible with just a few taps. The scope extends beyond restaurants – Uber Eats has the capability to deliver virtually anything. The intent behind this highly noticeable out-of-home (OOH) campaign is to effectively convey this message.

The campaign will be active across key media locations within the UK and will be bolstered by social media engagement activities.

Credits

Brand: Uber Eats UK

Client: Romy Moeller, marketing lead

Creative agency: Mother

Creative: Mother

Strategy: Mother

Media: Essence Mediacom