Live integration expands inventory available through AdXact’s DSP and connects VIOOH media owners with additional... Read MoreAdXact and VIOOH Launch Partnership to Bring Advertisers More Premium Digital Out-of-Home Opportunities
Live integration expands inventory available through AdXact’s DSP and connects VIOOH media owners with additional... Read MoreOAAA Launches Technical Advisory Council to Accelerate OOH Automation and Integration
New industry council brings together technology leaders from across the OOH ecosystem, spanning static and... Read MoreVIOOH partners with TuMedio to unlock programmatic DOOH across Spain and Portugal
29 September 2026, London – Today, VIOOH, the leading premium global digital out of home... Read MoreOAAA Launches Programmatic & Automation Center of Excellence to Accelerate the Future of Out of Home
New industry initiative will align buyers, sellers and technology providers around standards, automation, measurement and... Read MoreVIOOH and Arla Foods reveal how programmatic DOOH drove real-world performance across outdoor campaigns in new study
New whitepaper analyses nine programmatic DOOH campaigns and finds consistent store-visit lift for Arla, with... Read MorepDOOH Isn’t Digital Programmatic. WOO’s Global Study Shows Why — and the Numbers Are Striking
Second report reveals 75.7% Private Marketplace dominance and 65.5% OOH-specialist DSP share — completing the... Read MoreSignValue – JCDecaux H1 2026: Programmatic Drives Earnings Higher
JCDecaux, the largest OOH company in the world, had an incredible H1 2026. Their EBIT grew... Read MoreVIOOH partners with b.drops to unlock programmatic DOOH access in Brazil’s self-care and wellness environments
28 July 2026, London – Today, VIOOH, the leading premium global digital out of home... Read MoreVIOOH expands programmatic DOOH access in Mexico with Grupo IMU partnership
16 July 2026, London – Today, VIOOH, the leading premium global digital out of home... Read MoreWorld Out of Home Organization Launches World-First Global Measure of Programmatic DOOH Advertising Spend
New independently aggregated study reveals $1.4 billion in global pDOOH adspend in 2025, representing 7%... Read More