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OAAA Releases Digital Moving Out-of-Home Measurement

May 26, 2022
OAAA Releases Digital OOH Measurement The Out of Home Advertising Association of America (OAAA) will release today a method for capturing mobile... Read More
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Categories: Blog, OOH News Tags: dooh, OAAA releases digital ooh measurement

Who Should be Advertising on Digital Billboards That’s Not?

April 25, 2022
Who should be advertising on Digital Billboards DOOH Digital billboards (DOOH) can be effective for many different types of advertisers. In your local... Read More
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Categories: Blog, OOH Sales, Strategy Tags: Advertisers, digital billboards, dooh, Sales

Lamar Advertising Opens Submissions for National Nurses Week Digital Billboard Campaign

April 11, 2022
PromotionalArt_1200x675 Baton Rouge, LA – April 11, 2022 – In celebration of this year’s National Nurses... Read More
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Categories: Blog, OOH News Tags: dooh, lamar advertising, Nurses Week

Best Candidates for Digital Billboard Advertising DOOH

February 7, 2022
Best Candidates for Digital Billboard DOOH Advertising Digital billboards (DOOH) is an advertising media that works for just about any advertiser. However,... Read More
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Categories: Blog, OOH News, OOH Sales Tags: digital billboards, digital out of home, dooh

SELLING SHORT-RUN DOOH CAMPAIGNS

January 19, 2022
Selling Short Run DOOH What is a short-run DOOH campaign? Typically anything less than a 3-6 month commitment from... Read More
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Categories: Blog, OOH Sales, Strategy Tags: dooh, selling, short run dooh

DOOH Screen Types

January 5, 2022
DOOH Digital Out of Home Screen Types OOH screens are not just billboards – there are so many other types of screens... Read More
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Categories: Blog, OOH News, Strategy Tags: dooh, Screens

So Much More Than Electric Vehicle Charging: US-Pioneer Volta Enters the European Market

December 6, 2021
Volta_Europe_Launch_Image_English BERLIN & PARIS & ZURICH–(BUSINESS WIRE)–Volta Inc. (“Volta”), the industry leader in commerce-centric electric vehicle (“EV”)... Read More
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Categories: Blog, OOH News Tags: dooh, Electric Vehicle Charging

Lightbox Launches Augmented Reality Product for DOOH Brand Experiences in Partnership with Zappar

December 1, 2021
Zappar Lightbox AR NEW YORK, Dec. 1, 2021 /PRNewswire/ — Lightbox, a leading digital out-of-home video network, has launched an AR... Read More
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Categories: Blog, OOH News Tags: dooh, Lightbox launches agumented reality product, Zapper

The OOH industry’s digital transformation encourages marketers to test and learn

November 24, 2021
DOOH-bus-shelter-1 “In general, the old barriers to OOH advertising are coming down,” said Connor Burden, Co-Founder... Read More
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Categories: Blog, OOH News Tags: dooh, Marketers, ooh

Foxtel DOOH campaign secured 2m plus impressions in just one hour

November 16, 2021
Foxtel-WorldSquare1-800x533 A recent digital out-of-home (DOOH) campaign for Foxtel promoting Wentworth which took over 86% of... Read More
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Categories: Blog, OOH News Tags: dooh, Foxtel DOOH has secured impressions of 2M, Programmatic
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