The Out of Home Advertising Association of America (OAAA) will release today a method for capturing mobile... Read More
OAAA Releases Digital Moving Out-of-Home Measurement
The Out of Home Advertising Association of America (OAAA) will release today a method for capturing mobile... Read More
Who Should be Advertising on Digital Billboards That’s Not?
Digital billboards (DOOH) can be effective for many different types of advertisers. In your local... Read More
Lamar Advertising Opens Submissions for National Nurses Week Digital Billboard Campaign
Baton Rouge, LA – April 11, 2022 – In celebration of this year’s National Nurses... Read More
Best Candidates for Digital Billboard Advertising DOOH
Digital billboards (DOOH) is an advertising media that works for just about any advertiser. However,... Read More
SELLING SHORT-RUN DOOH CAMPAIGNS
What is a short-run DOOH campaign? Typically anything less than a 3-6 month commitment from... Read More
DOOH Screen Types
OOH screens are not just billboards – there are so many other types of screens... Read More
So Much More Than Electric Vehicle Charging: US-Pioneer Volta Enters the European Market
BERLIN & PARIS & ZURICH–(BUSINESS WIRE)–Volta Inc. (“Volta”), the industry leader in commerce-centric electric vehicle (“EV”)... Read More
Lightbox Launches Augmented Reality Product for DOOH Brand Experiences in Partnership with Zappar
NEW YORK, Dec. 1, 2021 /PRNewswire/ — Lightbox, a leading digital out-of-home video network, has launched an AR... Read More
The OOH industry’s digital transformation encourages marketers to test and learn
“In general, the old barriers to OOH advertising are coming down,” said Connor Burden, Co-Founder... Read More
Foxtel DOOH campaign secured 2m plus impressions in just one hour
A recent digital out-of-home (DOOH) campaign for Foxtel promoting Wentworth which took over 86% of... Read More