32% of all Nordic campaigns included programmatic DOOH in the past 12 months, outpacing the... Read MoreNordic programmatic DOOH adoption outpaces global average, with investment expected to grow by 37% over the next year
32% of all Nordic campaigns included programmatic DOOH in the past 12 months, outpacing the... Read MoreStockholm’s Digital Out-of-Home Market Now Complete: JCDecaux Sweden Launches Programmatic Buying via VIOOH
10 April 2025, Stockholm – JCDecaux Sweden, part of the global JCDecaux network, has announced... Read MorePlace Exchange Announces Expanded Programmatic Guaranteed Offering for Digital Out of Home
With the largest footprint of PG-certified partners and powerful new Programmatic Guaranteed capabilities, Place Exchange... Read MorePlace Exchange Expands International Footprint with Premium Out-of-Home Inventory Across Europe, Latin America, Asia, the Middle East, and Africa
Buyers can now seamlessly access premium programmatic DOOH inventory across major global markets directly via... Read MoreDriving results: JCDecaux Mexico and VIOOH elevate the Mazda CX-70 launch through programmatic DOOH campaign
The programmatic campaign resulted in a 17% increase of traffic to Mazda dealerships in Mexico... Read MoreTastyAd Q&A with Lemma CEO Gulab Patil
1. How can advertisers leverage programmatic advertising to complement their out-of-home campaigns? What are some... Read MoreDOmedia launches Demand-Side Platform, promising fully transparent, accountable trading on programmatic OOH
DOmedia has announced the addition of a fully-transparent programmatic Demand-Side Platform (DSP) to their suite... Read MoreScreenverse Secures $10.5 Million Investment to Empower DOOH Media Owners with Programmatic Advertising Solutions
Funding round marks a pivotal moment for Screenverse as it aims to accelerate DOOH advertising’s... Read More