Search Results for: what is programmatic

VIOOH partners with Adams Outdoor to expand programmatic access to digital billboards across the US

29 October 2026, London – Today, VIOOH, a leading premium global digital out-of-home (DOOH) supply-side... Read More

Western Union Selects Screenverse as Exclusive Programmatic Technology Partner for its DOOH Network

The partnership gives advertisers access to more than 2,600 digital screens across 124 U.S. markets,... Read More

VIOOH partners with TuMedio to unlock programmatic DOOH across Spain and Portugal

29 September 2026, London – Today, VIOOH, the leading premium global digital out of home... Read More

OAAA Launches Programmatic & Automation Center of Excellence to Accelerate the Future of Out of Home

New industry initiative will align buyers, sellers and technology providers around standards, automation, measurement and... Read More

VIOOH and Arla Foods reveal how programmatic DOOH drove real-world performance across outdoor campaigns in new study

New whitepaper analyses nine programmatic DOOH campaigns and finds consistent store-visit lift for Arla, with... Read More

pDOOH Isn’t Digital Programmatic. WOO’s Global Study Shows Why — and the Numbers Are Striking

Second report reveals 75.7% Private Marketplace dominance and 65.5% OOH-specialist DSP share — completing the... Read More

Global programmatic DOOH market reached $1.339 billion in 2025, inaugural WOO study finds

First independently aggregated, supply-side dataset measuring pDOOH revenue globally — conducted in partnership with PricewaterhouseCoopers... Read More

VIOOH partners with Starlite Media to expand programmatic DOOH reach across US retail destinations

We’re excited to announce our partnership with Starlite Media, bringing its digital out-of-home inventory across US... Read More

VIOOH expands programmatic DOOH access in the US with Screenverse partnership

25 August 2026, London – Today, VIOOH, the leading premium global digital out-of-home (DOOH) supply-side... Read More

SignValue – JCDecaux H1 2026: Programmatic Drives Earnings Higher

JCDecaux, the largest OOH company in the world, had an incredible H1 2026. Their EBIT grew... Read More