VIOOH partners with TuMedio to unlock programmatic DOOH across Spain and Portugal
29 September 2026, London – Today, VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, announced a strategic partnership with TuMedio, a leading outdoor advertising company, expanding programmatic access to premium DOOH inventory across Spain and Portugal.
The partnership delivers access to more than 500 digital screens, generating 320 million monthly impressions. TuMedio’s network spans a diverse range of environments, including large formats and spectacular screens, fuelling stations, parking garages, outdoor billboards, airports, with a presence in more than 75 cities across the region.
TuMedio has strategic placements in major cities and high-traffic locations including Madrid, Barcelona, Valencia, Malaga, Seville, Alicante, Córdoba, Lisbon and Porto, as well as Madrid-Barajas Airport, giving advertisers the ability to connect with consumers nationally at scale.
“This partnership with TuMedio is an important addition to VIOOH’s offering in Spain and Portugal, connecting media buyers with high-quality, flexible inventory in the growing European out-of-home market,” said Gavin Wilson, Global Chief Commercial Officer at VIOOH. “TuMedio’s network puts brands right at the centre of everyday life, from major cities to high-traffic locations, with a raft of valuable advertising environments.”
“Integrating with VIOOH’s global supply-side platform gives our network unique visibility among international media buyers looking to reach audiences in Spain and Portugal,” said Ignacio Carrascal, Founder at TuMedio. “This partnership opens up our multi-environment inventory to programmatic buyers, enabling brands to connect with unique audiences across multiple touchpoints throughout the customer journey across the Iberian market.”
Through programmatic buying via VIOOH’s supply-side platform, advertisers gain enhanced flexibility, precision targeting and improved efficiency, ensuring maximum impact and measurable results across TuMedio’s network in Spain and Portugal.
About VIOOH
VIOOH is a leading premium global digital out-of-home supply-side platform. Launched in 2018 and with headquarters in London, VIOOH’s platform connects buyers and sellers in a premium marketplace, making OOH easily accessible.
Led by a team of digital OOH and programmatic tech experts, VIOOH is pioneering the transformation of the OOH sector, championing its role in enhancing omni-channel digital campaigns through the use of programmatic capabilities and data. VIOOH currently trades programmatically in 46 markets and drives demand through partnerships with +50 DSPs globally, with more to follow.
For more information about VIOOH, please visit www.viooh.com or follow us on LinkedIn.
About TuMedio
TuMedio is a premium DOOH media owner operating across Spain and Portugal, offering high-impact digital screens across complementary environments that connect brands with audiences throughout their daily journeys.
With more than 500 digital screens across key urban areas and high-value locations, TuMedio combines strong coverage across the Iberian market with contextually relevant environments designed to support both branding and retail media objectives.
Our audiences typically include mid to upper-middle income consumers with strong purchasing power and significant influence on purchase decisions.
TuMedio is a strategic partner for advertisers looking to activate effective programmatic DOOH campaigns through premium inventory, strong contextual relevance and complementary touchpoints across the customer journey.
For more information about TuMedio, please visit www.tumedio.es or follow us on LinkedIn.
