BackLite UK upgrades Landscape Gallery portfolio

29 September 2026: BackLite UK, a leading premium digital out-of-home (DOOH) media company and part of Multiply Media Group (MMG), has announced the upgrade of its Landscape Gallery portfolio.

The Landscape Gallery is a portfolio of eight high-quality, high-resolution LED technology large-format digital screens positioned in prime London gateways and dominant commuter routes in London.

Central to the portfolio’s revamp is the installation of 1440 x 280-pixel digital screens, provided by leading LED manufacturer Daktronics. BackLite UK chose the US-based firm’s 10mm Outdoor Blue displays due to their high quality and contrast, strong sustainability features and industry-leading processing.

The upgrades were delivered in partnership with the sites’ owner, Wildstone, the world’s largest outdoor media infrastructure company.

Screens in the portfolio include Leytonstone Panoramic, Euston Underpass, Sun in the Sands (Greenwich), Trinity Way (Wandsworth), Malden Way (Merton), Parkway Heathrow, Western Gateway (Ealing), and Wembley Way – all of which are used by luxury brand advertisers and attract 4.5 million impacts fortnightly.

The upgrades come at a time when OOH advertising is delivering a far greater ROI for luxury brands than any other advertising channel, with research by econometrics agency Independent Marketing Sciences (IMS) in April finding OOH delivers an average ROI of 12.8x for luxury brands.

Jack Fleming, Head of Sales at BackLite UK, said: “This upgrade reinforces our commitment to providing a DOOH platform for luxury brands. Across some of London’s most prominent locations, the Landscape Gallery now offers a world-class advertising environment designed to meet the aspirations of leading agencies and their clients.”

Andrew Foster, Group Partnerships Director at Wildstone, said: “We’re proud to have upgraded these super-premium London sites in partnership with BackLite UK. It’s great to see them shine as part of the Landscape Gallery, and this investment reflects our vision to elevate the standards of urban DOOH architecture across prime London locations.”

Part of Multiply Media Group (MMG), BackLite UK is a leading large-format digital out-of-home media company, spanning more than 85 iconic locations across the UK.

Our design-led, high-impact platform is strategically positioned within London’s most influential retail, cultural and transport locations, connecting brands with highly engaged urban audiences at scale.

BackLite UK combines global expertise across technology, data and operations with a sharp focus on regional growth and impact.

A platform built for today. Desirable by Tomorrow.

For more information, please visit: www.backlitemedia.com/backliteuk.

Multiply Media Group (MMG) is a media powerhouse committed to driving performance and innovation across the sector. The company invests in high-potential media assets, catalysing growth through innovation and creating synergy across its portfolio through strategic investment and smart leadership.

MMG includes BackLite Media, Viola Media, Media 247 and Purple Printing. Together, they form an integrated ecosystem built to deliver scale, precision, and sustained value.

MMG provides the clarity required to lead meaningful transformation in the industry. Through targeted investment in technology, talent and innovation, it develops future-ready products and services, multiplying impact, accelerating innovation and driving long-term growth.

For more information, visit www.mmg.global.

Wildstone is the largest owner of outdoor media infrastructure in the world. The company’s portfolio of over 5,700 out-of-home advertising assets includes digital advertising screens in a variety of formats, classic billboards and super premium digital sites.

Wildstone buys and rents property sites for outdoor advertising across the UK, Europe and Australia, helping property owners generate income from their unused land or building facades in high-traffic locations.

Wildstone partners with media operators by offering new OOH locations as well as the expertise and capital investment needed to digitise sites. This collaboration enables media owners to accelerate growth, boost revenue and concentrate on their core business of selling OOH advertising.

Wildstone is shaping the future of outdoor advertising through the digitisation of out-of-home assets. The company provides high-quality roadside media that stand the test of time, using next-generation LED screen technology that is lightweight, slim and high-performing.

For more information, please visit www.wildstone.co.uk