VIOOH partners with Adams Outdoor to expand programmatic access to digital billboards across the US
29 October 2026, London – Today, VIOOH, a leading premium global digital out-of-home (DOOH) supply-side platform, announced a strategic partnership with Adams Outdoor Advertising, one of the nation’s largest out-of-home media companies, expanding programmatic access to premium digital billboard inventory across the United States.
The Adams Outdoor network spans 14 states, providing programmatic access to more than 460 digital billboards generating over 4.9 billion monthly impressions. Strategically positioned along major highways, commuter corridors and high-traffic roadways, these premium digital displays connect advertisers with audiences throughout the Southeast, Midwest and Northeast.
Through this partnership, advertisers can access premium digital billboard inventory across key markets including Charlotte, Raleigh-Durham, Charleston, Savannah, Norfolk-Virginia Beach, Detroit-Ann Arbor, Grand Rapids, Madison and the rapidly expanding Ohio Valley region, including Pittsburgh. This extensive regional coverage gives brands the ability to reach consumers across major metropolitan areas, growing communities and heavily traveled transportation corridors.
“Billboard advertising built Adams Outdoor’s reputation over decades, and this partnership brings that same trusted, high-impact inventory into VIOOH’s programmatic marketplace,” said Gavin Wilson, Global Chief Commercial Officer at VIOOH. “For media buyers, it means faster, more flexible access to some of the country’s most established regional markets, reaching audiences where they live, work and drive.”
“As Adams Outdoor continues to expand its footprint across the country, partnerships like this are essential to making our growing digital network more accessible to advertisers,” said Josh Scharfberg, Chief Revenue Officer at Adams Outdoor Advertising. “By combining our premium locations, strong regional presence and deep market expertise with VIOOH’s programmatic technology, we’re creating more opportunities for brands to connect with audiences at scale, with the flexibility and efficiency today’s advertisers demand.”
Through VIOOH’s programmatic platform, advertisers can access Adams Outdoor’s premium digital billboard inventory with greater flexibility, streamlined campaign activation and data-driven buying capabilities. The partnership simplifies access to high-impact outdoor advertising across multiple U.S. markets, helping brands efficiently reach audiences at scale.
About VIOOH
VIOOH is a leading premium global digital out-of-home supply-side platform. Launched in 2018 and headquartered in London, VIOOH’s platform connects buyers and sellers in a premium marketplace, making OOH easily accessible.
Led by a team of digital OOH and programmatic technology experts, VIOOH is pioneering the transformation of the OOH sector, championing its role in enhancing omnichannel digital campaigns through the use of programmatic capabilities and data. VIOOH currently trades programmatically in 46 markets and drives demand through partnerships with more than 50 DSPs globally, with more to follow.
For more information about VIOOH, please visit www.viooh.com or follow VIOOH on LinkedIn.
About Adams Outdoor Advertising
Adams Outdoor Advertising is one of the nation’s largest out-of-home advertising companies, connecting local, regional and national brands with audiences through high-impact billboard advertising. With more than 12,000 advertising faces across 14 states, Adams offers an expansive portfolio of traditional and digital billboards strategically positioned along major highways, commuter corridors and high-traffic destinations. Combining local market expertise, award-winning creative and data-driven advertising solutions, Adams helps brands build awareness, engage consumers and drive measurable results.
For more information, visit www.adamsoutdoor.com.
