My social media is often bombarded with ads about marketing and advertising. Often the usual ads… website hosting companies, standing desks, and marketing funnels. However, one recently caught my eye, it read “Start Your Own Online Billboard Company”. I was intrigued, what the heck are online billboards? They even showed REAL billboards in the promotional video. So here’s the rundown on what “online billboards” are… (and no, the OOH industry shouldn’t be worried).
A sentence pulled from their website reads “Online-Billboards are landing pages designed as online extensions to offline ads.”
Wait, what? So an online billboard is just a website? That is correct. More specifically, when someone clicks an online ad on facebook, youtube, etc., they are taken to a specific website tailored to that ad and product. In my day we called them “Landing Pages”.
Their business model is this: you create these “online billboards” or “websites”, targeted to a specific business category (like dentists, restaurants, music, etc) and then you sell them to individual businesses, customize them, and tie them into their existing online advertising.
I suppose online billboard is more catchy so more power to them. Traditional billboard companies with towering billboard structures that grab our eye really have nothing to worry about here.
If you want to check them out yourself you can access their website here.