OAAA president to join WOO board
Anna Bager, the Out of Home Advertising Association of America’s (OAAA) president and chief executive, is set to join the World Out of Home Organisation (WOO) board. The OAAA, leading United States out-of-home trade body, joined WOO in early 2020.
Bager is the first national association representative to join the WOO board, which previously consisted of only media owner representatives and the WOO executive director.
Bager has worked in the media and technology sector for her entire career and brings a global perspective to her directorship. Prior to joining the OAAA in September 2019, Bager held a number of senior roles at the Interactive Advertising Bureau (IAB.)
Previously, she led business intelligence at Ericsson Multimedia. She is also fluent in four languages.
Bager was named one of the 30 most powerful women in mobile advertising by Business Insider six years in a row, one of the top women in media by Folio magazine four times and one of the top women in digital advertising by Cynopsis Media three times.
“Over the last couple of years, WOO has been working much more closely with national associations around the world and especially lately in our regular video calls during the Covid-19 crisis,” says WOO president Tom Goddard.
“We are therefore thrilled to welcome Bager, a key player in the biggest out-of-home market worldwide, to the WOO board. This will make WOO an even stronger and more representative entity,” adds Goddard.
“It’s highly positive for the out-of-home industry that all parties are working closely together to steer our way through the current crisis and plan recovery,” concludes Bager. “I’m honoured to be asked to join the WOO board.”