Nickelytics and Kiwibot Activate Delivery Robots for Ad Council’s Pets and People Together Campaign
Nickelytics, the renowned venture-backed adtech startup specializing in Out-Of-Home (OOH) advertising, is excited to announce a groundbreaking partnership with Kiwibot, the cutting-edge robotics company celebrated for its sidewalk delivery robots.
In collaboration with the Ad Council, Nickelytics and Kiwibot are embarking on an initiative to inspire people to take steps to help keep pets and their families together. Leveraging Nickelytics’ expertise in targeted OOH advertising and Kiwibots’ safe and reliable delivery robots, the “Pets and People Together” campaign will engage with Washington, DC residents on an intimate level, driving awareness across the region.
“We are thrilled to announce our partnership with Kiwibots,” said Judah Longgrear, CEO of Nickelytics. “The campaign promises to create powerful and unforgettable experiences for consumers, by combining the innovative advertising platform with autonomous robots and a meaningful cause.”
Kiwibot is equally enthusiastic about the collaboration. “Using last-mile robots in advertising creates a warm and friendly connection between people and businesses. It’s a great way to showcase the benefits of this technology in the industry,” said David Rodriguez – Head of Business Development and Co-Founder. “In our partnership with Nickelytics, we are set to revolutionize the advertising landscape in Washington, DC.”
The national Pets and People Together campaign, developed by the Ad Council, Maddie’s Fund® and The Humane Society of the United States, encourages audiences to take steps including: fostering a pet for a friend, family member or neighbor; donating pet food to a food pantry; donating to cover the veterinary expenses of local pets; and helping lost pets find their way home.
The new “Pets and People Together” campaign activation is scheduled to launch on July 31 and will run until August 28.
“We are thrilled to partner with Nickelytics again after a successful launch last October for our Wildfire Prevention campaign, which reached more than 1.5 million people in Los Angeles,” said Laurie Keith, VP of Emerging Media & Technology. “This hyperlocal and engaging activation will inspire residents throughout the DC area to take important steps to help pets and their families stay together.”
Nickelytics is a venture-backed startup offering a platform that makes launching hyper-local Out-Of-Home advertising as simple, scalable, and measurable as online ads. For more information, visit http://www.nickelytics.com.
Kiwibot is an AI-powered robotics company building autonomous sidewalk delivery robots, currently used for neighborhood food/grocery delivery, campus meal delivery, and curbside pickup. Their expertise lies in the areas of deep expertise in self-driving vehicles, AI-powered robotics, and delivery logistics operations. For more information, visit http://www.kiwibot.com.
About The Ad Council
The Ad Council convenes creative storytellers to educate, unite and uplift audiences by opening hearts, inspiring action and accelerating change around the most pressing issues in America. Since the non-profit’s founding, the organization and its partners in advertising, media, marketing and tech have been behind some of the country’s most iconic social impact campaigns – Smokey Bear, A Mind Is a Terrible Thing to Waste, Love Has No Labels, Tear the Paper Ceiling and many more. With a current focus on mental health, gun safety, the opioid epidemic, skill-based hiring and other critical issues, the Ad Council’s national campaigns encompass advertising and media content, ground game and community efforts, trusted messenger and influencer engagement, and employer programs, among other innovative strategies to move the needle on the most important issues of the day. To learn more or get involved, visit AdCouncil.org, join the Ad Council’s communities on Facebook, Instagram, LinkedIn and Twitter, and view campaign creative on YouTube.