Amcal Pharmacy launches live pollen count billboards to help hay fever sufferers
Amcal Pharmacy has launched a live billboard campaign for spring that will help people suffering from hay fever.
Developed in collaboration with QMS and Nunn Media, the digital billboards will broadcast live pollen count warnings for different areas using data from Breezometer.
QMS Media chief marketing officer, Sara Lappage, explained: “Working collaboratively with Amcal and Nunn Media, we have been able to deliver an intelligent campaign that reaches mass audiences with dynamic geo-targeted creative.”
“Advertisers are increasingly looking for clever ways to maximise audience reach using out-of-home and with QMS’ flexible, quality digital network supported by intelligent and dynamic data, we can ensure accurate and relevant messages are delivered to the right audience at the right time, as we have been able to achieve for Amcal.”
Kurt O’Brien, Amcal head of brand, said: “There are multiple triggers for hay fever, but higher pollen counts in the air during springtime is by far the largest cause of hay fever symptoms.”
“A component of our campaign this year is the use of QMS’ premium digital billboard network to dynamically adjust the creative seen by those passing by, based on live pollen count feeds to deliver a High, Medium or Low pollen count warning.”
The billboards will appear in Sydney, Melbourne and Brisbane until the end of 2019.
Media: Nunn Media
Outdoor: QMS Media