Mercedes-AMG SL 3D Billboard Interacts With Your Clothing And Gestures
July 14, 2023
Marketing campaigns are mostly run through social media these days, but the good old billboards also evolve using the latest technology. Mercedes-AMG used a three-dimensional billboard with a camera to advertise the new SL roadster by interacting with bystanders in various ways.
The “Step into the Spotlight” marketing campaign is centered around an AMG-branded LED structure, showing a life-sized digital model of the Mercedes-AMG SL in different environments. What makes it special is the ability to interact with people in real-time, thanks to the depth detection camera positioned in front of the billboard.