Intersection Partners with Lyft in New York City, Assumes Role as Advertising Partner For Yellow Cab Digital Taxi Top Fleet


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New York, NY – May 20, 2024 Intersection, an experience-driven out-of-home media and technology company, today announced a partnership with Lyft, to manage advertising sales for their fleet of digital taxi tops on Yellow Cabs in New York City.

The addition of Lyft’s digital taxi top fleet adds to Intersection’s existing portfolio of street-level, transit and place-based out-of-home media across New York City. Digital taxi tops reach consumers at street level, throughout their daily journey, and often when they are making purchasing decisions.  Taxi inventory will not only provide marketwide coverage for advertisers, but also an opportunity to reach targeted zones throughout the city in the coming months. The offering will also soon be available programmatically.

“The yellow cab is an iconic, unmissable beacon in New York City,” said Chris Grosso, Intersection’s CEO. “The opportunity to sell taxi top advertising strengthens our media offering citywide, and provides a ubiquitous solution for total market coverage.”

“Lyft Media is rapidly growing. Our suite of digital and out-of-home advertising products connect brands with riders in relevant and tailored ways,” said Zach Greenberger, Lyft’s Chief Business Officer. “Intersection is a known leader in the out-of-home media space and we are proud to partner with them as they take over sales of Lyft’s digital taxi tops on cabs in New York City. This sets Lyft up to further our customer obsession as we build a partner ecosystem that improves the rider and driver experience.”

Intersection’s media network also extends across the top U.S. media markets – Chicago, Los Angeles, Philadelphia, Atlanta, Boston and San Francisco – in addition to other major regions such as Austin, Charlotte, New Jersey, Minneapolis, Pittsburgh, Portland and more. In all, Intersection’s network reaches more than 50 million people monthly through more than 400,000 digital and static assets nationwide.

About Intersection

Intersection is an experience-driven Out of Home media and technology company that delivers programming, consumer amenities, and advertising to cities. From free internet access to wayfinding to real-time information, our products make city life easier and more sustainable. We further enrich cities with experiential programming that inspires and engages people throughout their day. With valuable, diverse audiences in America’s top cities, we provide innovative, data-driven solutions for brands to reach urbanites at scale. For more information, visit www.intersection.com.

About Lyft

Lyft is one of the largest transportation networks in North America, bringing together rideshare, bikes, and scooters all in one app. We are customer-obsessed and driven by our purpose: getting riders out into the world so they can live their lives together, and providing drivers a way to work that gives them control over their time and money.

Source: Intersection

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