How to Target Advertisers Based on Billboard Location
Each billboard in your inventory has a specific set of advertisers they will work exceedingly well for. Knowing who to approach for each billboard location based on industry type can help gain more sales and also help the advertisers reach their core audience. Knowing this information also helps when a potential advertiser is inquiring about your locations, as you will know what locations will work best for them.
Below are some examples of where billboards are located, and what type of advertisers will work best on them.
If your billboard is located near a school
Schools have family traffic. Parents with children lead busy lives. What advertisers might want to target this demographic? Restaurants, churches, urgent care clinics, grocery stores, etc.
If your billboard is located on the interstate/highway
Interstate and highway billboards generally have a lot of views and advertise to local and non-local drivers. These boards can direct drivers to restaurants, coffee shops, entertainment venues, etc. They can also advertise larger national brands.
If your billboard is located in a rural area
Billboards located in more rural areas are great for bringing awareness to businesses in surrounding larger cities. These billboards work great for healthcare advertisers, banks, real estate companies, loan companies, schools, and employment opportunities.
If your billboard is located in town
In-town billboards or billboards located on a main road within the city can advertise to a wide variety of demographics. They work well for businesses inside the city and as directionals as well.
If your billboard is located near a church
Similar to schools, billboards near churches have family traffic. Advertisers that would target this demographic include restaurants, churches, urgent care clinics, grocery stores, etc.
If your billboard is located near restaurants
Generally, a restaurant that is near a billboard is a great candidate for that location, however, other restaurants that are not near the billboard may want to utilize the location to drive hungry people to their restaurants across town. This demographic also fits advertisers that want to reach people with disposable income.
If your billboard is located near a shopping center/mall
People who shop will eat out at restaurants. Utilizing a billboard near a heavy shopping area for restaurants is a great idea. Other stores, shops, etc. may use the billboard location to direct drivers to their location as well.