DPAA shows power of in-person at Cannes Lions International Festival of Creativity next week – June 22 to 26, 2026
Senior Executives from Dentsu, Heineken, Marriott International, and Tourneau | Bucherer Added to Line-Up of Curated Conversations with Global Marketing Leaders
They Join Previously Announced Speakers from Google, HSBC, Kimberly-Clark, LinkedIn, Liquid Death, Mastercard, NYSE, VISA, Spark Foundry, WPP Media, and Zoom
NEW YORK – June 17, 2026 – DPAA, the global trade marketing association driving the growth and digitization of out-of-home media, continues to show that even the most powerful digital media are major beneficiaries of in-person conversations and networking.
According to WPP Media, global digital out-of-home (DOOH) is forecast to grow 9% annually and represent 43.9% of total OOH revenue by 2030, reaching $31.4 billion. DPAA shines a light on how digitization continues to drive investment by agencies and brands, with DOOH as a launchpad of innovation. The organization is also committed to driving success through the intimacy that can only come from in-person connections between the industry, its members, and the people who drive these businesses.
This includes fireside chats conducted by DPAA CEO & President, Barry Frey with some of the world’s smartest and most successful marketing executives, including from Dentsu, Heineken, Marriott International and Tourneau | Bucherer – all who DPAA has today announced have been added to its Cannes Curated Experience line-up.
They join previously announced leaders from Google, HSBC, Kimberly-Clark, LinkedIn, Liquid Death, Mastercard, NYSE, VISA, Spark Foundry, WPP Media, and Zoom Video Conferencing.
All week long, the DPAA community will be converging and connecting in Cannes. This begins Monday night at iconic seafood restaurant Fred l’Ecailler, for a 70-person industry dinner sponsored by MMG and Wildstone. Members-only networking social events aboard a yacht hosted with GroundTruth and concluding with an OOH Yacht Party hosted by AdQuick, Good Traffic and LED Truck Media.
“We offer these Curated Experiences as an exclusive member benefit – helping them get the most out of large industry tentpole events like Cannes Lions, Possible and CES – and putting people together, in person, creating valuable moments to connect with high-level decision makers at agencies and brands,” said Frey.
DPAA members interested in attending the organization’s Curated Experiences – or non-members looking to join – may contact zach.sherman@dpaaglobal.com.
About DPAA
DPAA (www.dpaaglobal.com) is the global trade marketing association, driving the growth and digitization of out-of-home (OOH) media and its growing role in the Omnichannel mix. Membership in the DPAA community -s many business acceleration benefits, including access to a wide array of products. DPAA offers members an extensive database of research, best practices and case studies; tools for planning, training and forecasting; social media amplification of news; insights on software and hardware solutions; further integration into the advertising ecosystem by connecting DOOH networks, brands, agencies, ad tech and others. DPAA’s Video Everywhere Summit, the largest one-day media/marketing event of its kind, is set for October 13, 2026 at Pier 60 in New York City.
Media Contacts
Joe Schramm
DPAA
joe.schramm@dpaaglobal.com
Matt Biscuiti
The Lippin Group for DPAA
DPAA@lippingroup.com
