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DOOH LED integrator defies Covid-19 slowdown

Concept-Group-Delivers-over-50-Digital-Turnkey-Projects-in-Three-Months

Watchfire Signs

Concept Group, a leading UK-based sign and large format LED display specialist, announced it has reached a milestone in Q3 with a record-number of projects delivered. Despite challenging economic conditions, the company has seen an upsurge in demand from its DOOH (Digital Out of Home) roadside business, which has come back strongly after an initial period of uncertainty from the market.

From Southampton to Glasgow, Concept Group delivered over fifty Large Format LED installations for a variety of major clients including JCDecaux, Ocean, Global, Alight Media, Open Media, LW Theatres and Exertis. These covered a diverse range of projects involving full turnkey and bespoke builds for DOOH roadside projects, theatre marquee displays as well as indoor narrow pixel pitch LED solutions – an increasingly popular area for Concept Group.

“We continue to work with the industry’s most forward-thinking companies who recognise the benefits and ROI associated with digital-out-of-home advertising, despite the current situation,” said Sean Morrough, managing director at Concept Group. “We are pleased to have maintained excellent communication and working relationships with our clients, which has enabled us to secure a good volume of business and remain a trusted partner”.

During the initial lockdown, Concept Group used the downtime on site work to design and plan the roll-out of projects and complete safe work strategies for its staff in order to ensure full compliance with government guidelines. This allowed workers to return to site safely and work efficiently to deploy the sites as quickly as possible, delivering up to four projects per week.

Concept Group is one of the few integrators in the UK capable of delivering such intricate build projects on such a scale and at such speed, having invested heavily in previous years to ensure that quality and safety standards are not compromised.

With its extensive LED display and build experience, Concept Group has also extended its offering into the indoor market for fixed installation. This has been boosted by a newly signed partnership with distributor Exertis Pro AV. Both companies have worked closely together to educate internal sales teams and provide channel partners with additional project value.

As a result, several new projects are currently in the works including an iconic construction project encompassing large format digital, due for completion in February 2021.

Source: AV Magazine

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