AdMobilize Announces Leadership Transitions To Position AdMobilize For Sustainable Growth, Focus on pDOOH, and LongTerm Success


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MIAMI, March 8, 2022 — AdMobilize announced today that Jose Mora has been appointed new CEO of the company. Mora will succeed its Founder Rodolfo Saccoman and assume responsibilities from March 2022. Alejandro Gutierrez has also been appointed as the new COO. AdMobilize’s Founder, Saccoman, will remain as a Board Member and active advisor supporting the team in its aggressive growth plans. Following AdMobilize’s acquisition by Rokk3r, a long planned transition over the last 6 months has been underway, with Mora and Gutierrez driving it. A strong focus on supporting current clients’ return to normal post-pandemic and strategic planning, has led to a 30% growth in AdMobilze’s customer base. 2022 is projected to be the most profitable year in the company’s history. Saccoman said, “Today’s leadership changes are the result of a succession planning process that the Board worked on over the last several months. Jose and Alejandro are uniquely prepared to lead AdMobilize into its next chapter. Jose is a proven leader, well respected for his programmatic knowledge in OOH, and for enabling clients to accelerate revenues by utilizing AdMobilize’s first-party measurement data. Alejandro is known for his deep care and attention to customer’s success journeys, from onboarding to full-scale global activations. I am very proud of Jose, Alejandro, what we have built, our team, and our plans for the future.

Mora and Gutierrez have been instrumental members of the AdMobilize leadership team for the past 5 and 8 years respectively, and both have an outstanding knowledge of their clients, their needs, and the overall pulse of OOH. “Now that programmatic DOOH pipelines have been more readily established, the industry is looking for granular quality data to power their campaign planning engines,” Jose Mora, new CEO, said. “We
believe that verified measurement and guaranteed viewership in real-time is the next big step for pDOOH”. “We are very excited to announce Jose and Alejandro’s promotions,” said Juan Montoya, CEO of AdMobilize’s parent company Rokk3r, Inc. “After working with them throughout our acquisition of AdMobilize, I can say that we have no doubt they will be able to guide the company forward and we are happy to give them this opportunity. We also thank Rodolfo for his vision and leadership throughout these years and look forward to his continued contribution as a Board Member and advisor.” “AdMobilize is committed to providing the best tools in OOH to continue elevating its clients towards a more transparent DOOH and Retail Intelligence experience. Today, AdMobilize offers the most accurate and scalable fully-anonymous computer vision measurement technology in the market. Alongside Rokk3r’s support, we will continue to offer the best customer service and technology to our global client base,” said Jose Mora. For any questions, please contact us at: info@admobilize.com https://admobilize.com/

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