Large Billboard Spectaculars in LA Upgraded with SNA Displays Tech
LOS ANGELES—LED display manufacturer SNA Displays recently partnered with Los Angeles Football Club (LAFC) and BMO Stadium to retrofit the two largest freestanding LED pylons in Southern California. The custom, multi-sided LED billboards are located along Interstate 110 in Los Angeles near BMO Stadium and serve as an extension of LAFC’s branding and messaging.
Media company KEVANI manages advertising on both platforms and has dubbed the pair of digital-out-of-home (DOOH) pylons as The Towers®. Combined, they receive an estimated 273 million audited impressions each month.
“LAFC is proud to team with SNA Displays to deliver cutting-edge visual technology on The Towers digital displays,” said Ryan Bishara, LAFC’s executive vice president of revenue and data strategy. “Their state-of-the-art displays provide exceptional visibility and reach, helping our partners at KEVANI connect advertisers with audiences and fans across Los Angeles and beyond.”
The two billboards are built with LED video technology from SNA Displays’ 10 mm EMPIRE™ Exterior product series and are viewable to north and southbound traffic along I-110. One of The Towers® is located just east of BMO Stadium on the northbound side of I-110. The other display is just north of the interchange between I-110 and I-10/Santa Monica Fwy near the LA Convention Center and Crypto.com Arena.
“This upgrade reflects KEVANI and SNA Displays’ shared commitment to developing world-class media platforms that deliver impact, efficiency, and performance,” said Thimio Sotos, COO/CFO at KEVANI.
Both billboard spectaculars have three seamlessly assembled faces: two main 50′ high x 42′ wide screens and a 9’5″ wide ”spine” for a continuous content experience with viewing access from all directions. Combined, The Towers® contain about 9,400 square feet of digital canvas and process more than 8.7 million pixels (1,536 x 2,848 each).
The high-profile retrofits required a great deal of expertise and attention to detail, according to Anne St. Mauro, SNA Displays’ vice president of project management.
“With billboards of this stature and complexity it was critical that we matched the existing primary structure perfectly,” said St. Mauro. “We used small cabinets instead of our typical large subframes in order to precisely match the structural steel in place. This and other challenges were met by our team to produce beautiful, eye-catching video platforms that will serve LAFC and BMO Stadium well for many years.”
SNA Displays employed PS Services for installation work.
BMO Stadium is home to Major League Soccer’s Los Angeles Football Club and the National Women’s Soccer League’s Angel City FC. The stadium is next to LA Memorial Coliseum in South Los Angeles.
Learn more at The Towers® portfolio page on SNA Displays’ website.
About SNA Displays
SNA Displays is a leading LED video display manufacturer across several market sectors including sports and live-event venues, out-of-home (OOH), commercial real estate, retail environments, museums and commissioned digital art, workplaces, new construction, and many others. With a focus on quality, technological and construction expertise, and dependable service, we have worked alongside technology partners to design and build some of the largest and most recognizable LED video installations in the world. Discover how Dreams Live Digitally® at snadisplays.com.
About KEVANI
KEVANI is an award-winning out of home (OOH) media company that promotes national and local brands through innovative outdoor advertising destinations. Its curated inventory provides unique opportunities for brand and agency partners to captivate their audiences in high-impact environments.
Founded with a mission to drive innovation in the OOH space, KEVANI is committed to transforming the industry by developing new media destinations and redefining brand value. Follow KEVANI on Instagram (@kevaniusa).
