10 Fun Facts About Billboards
Billboards are ubiquitous in our urban and suburban landscapes, silently communicating messages that range from advertising to public service announcements. While they may seem like simple structures, there’s more to billboards than meets the eye. Let’s explore 10 fun and intriguing facts about these awesome advertising platforms.
1)
The famous Hollywood sign in Los Angeles, California, originally started as a real estate billboard. In the 1920s, the sign read “Hollywoodland” and was erected to advertise a new housing development in the hills.
2.
Congratulating your newly married friends on a billboard makes for a very unique and memorable wedding gift.
3.
There are over 350,000 billboards in the United States. Of those, 9,600 are digital billboards.
4.
Over 50% of people say they’ve been highly engaged by a billboard they’ve seen int he last month.
5.
On average, billboard advertising costs 80% less than television advertising.
6.
The smallest billboard in the world was made out of LEGOs to promote the opening of a new Lego Land.
7.
Barnum & Bailey were among the first advertisers to utilize billboards way back in the 1830s.
8.
One of the largest billboards in the world is the size of 20 tennis courts. The billboard is located in Madrid.
9.
Great white sharks are about the size of a standard poster billboard measuring an average of 21′ long. The standard poster size billboard just over 22′.
10.
The Pearl Tobacco Company is believed to be one of the first, if not the first, commercial billboard advertisers.
