Why They’re Great: Publix Billboards
From bulletins to bus shelters, Publix is doing out of home advertising right. Publix is obviously a big believer in out of home as we all are. Their use of billboards to inform the public (pun intended) about their fresh food, delivery options, and other opportunities including careers, is above and beyond what we all should hope for in an out of home campaign.
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Below are a few out of home creatives used by Publix… see for yourself whey they are great.
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Image: Twitter: KellyPruitt
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Image: Adsposure
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Image: OAAA, Outfront.
Image: DashTwo
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Image: Mac Media
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Publix and their Ad Agencies are familiar with the basic principles of billboard and out of home advertising…
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• Keep it simple (7 words or less)
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• A single, easily discernable, attention-getting image
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• Simple color scheme (green and white)
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• A clear and concise message
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