Using Billboards to Promote Events
Billboards are a highly effective tool for promoting events, offering significant potential for annual revenue through repeat clients. While some clients may not afford year-round billboard advertising, they find value in using billboards for specific events or large sales to attract customers and ensure a return on investment.
Take, for instance, a florist and gift shop client who hosts an annual year-end holiday sale. They offer discounts, organize an open house, and collaborate with other local businesses. This strategy not only draws customers in with attractive deals but also helps clear out old inventory. Their consistent use of billboards each year underscores their effectiveness. Similarly, a local fire station that holds an annual haunted corn maze rents a digital billboard for a month every year, demonstrating the lasting impact and draw of this advertising method.
Tracking all advertisers who use billboards for events allows for timely reminders and repeat business, ensuring continued engagement.
In the digital age, billboard advertising has become more versatile and dynamic. Digital billboards allow for quick ad changes, which is beneficial for business owners who want to keep their messaging fresh. Features like countdown timers can enhance event promotions, creating a sense of urgency. Moreover, rotating locations can expand a business’s reach, though many clients prefer to stay with popular billboards. Nonetheless, exploring different locations can increase visibility and customer engagement.
New event advertisements on billboards are eye-catching and informative, keeping the community aware of local happenings and enticing them with attractive discounts. Common events and promotions include open houses, parties, Black Friday sales, Christmas and Thanksgiving specials, year-end blowouts, and more. These diverse opportunities highlight the continued relevance and impact of billboard advertising in driving business success.
Here are some examples of event ads:
