2024 DPAA Cannes Lions Curated Experience Draws Record Number of Members, Brands, Agencies

DPAA Cannes Lions

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NEW YORK – June 20, 2024 – DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media announced today it has engaged with a record number of members, brands, and agencies during this year’s Cannes Lions International Festival of Creativity.

Monday evening saw some 70+ DPAA members, brands, agencies and VIPs attend the Annual DPAA Kickoff Dinner at Fred  l’Ecailler, known as the best seafood in Southern France.

Tuesday was filled with learning, insights and additional networking as some 40+ members attended private sessions with Mastercard, GroupM, Pernod Ricard, UM, Lenovo, Talon, Assembly, Forsman &  Bodenfors (fmr. CPB London).

Tuesday night DPAA hosted a cocktail happy hour with Madhive with over 100 members and Cannes attendees at the Majestic Hotel.

On Wednesday DPAA members engaged with marketing/media leaders from Busch Gardens/Seaworld, BBC Studios, Starcom Worldwide, and Paramount Streaming. An important panel on sustainability with Omnicom, World Federation of Advertisers, and Mastercard was featured and the day concluded with a substantive session on attention metrics and results from a new test with Kruger Products, Wavemaker, Talon, and Vertical Impression.

On Wednesday evening DPAA and IRCODE hosted a special event aboard Grace yacht, berthed directly behind the Palais. Thursday, the DPAA group was at a special lunch beachside at world famous Nammos.

Over the course of the week in both formal and informal settings, many brands talked with DPAA about increasing their spend and commitment to Digital Out of Home advertising.

“The level of participation and attendance at our events thus far has surpassed previous years,” said Barry Frey, President & CEO of DPAA. “Once again the Cannes Lions Festival and DPAA’s Curated Experience proves to be a great place to engage with brands and agencies and do business We educate  brands to the new capabilities of the medium, which in turn increases their use of DOOH.”


DPAA is the global trade marketing association, driving the growth and digitization of out-of-home (OOH) media and its growing role in the Omnichannel mix. Membership in the DPAA community brings many business acceleration benefits, including a wide array of products. DPAA offers members an extensive database of research, best practices and case studies; tools for planning, training and forecasting; social media amplification of news; insights on software and hardware solutions; further integration into the advertising ecosystem by connecting DOOH networks, brands, agencies, ad tech and others. DPAA’s Global Summit is scheduled for October 15 in New York City.


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