Understanding the OOH Customer’s Journey
In today’s world knowing your customer’s journey is very important. It will help you make more sales and build stronger relationships with your advertisers. Why are your customers using you for their advertising, whether it is for branding, event marketing, transactional, etc. Do they like face to face contact or prefer to email? Below are a few tips that will help you know how to track your customers journey.
Before the sale
Before initiating the sale, know a little history about their business. If you know their background, how they got started, their primary products and services they offer, you’ll have a conversation starter. They will appreciate the effort you have already put in. Then ask them questions to learn more about them and what they hope to achieve with their advertising. This really shows that you care about them and not just making a sale. Next, provided you have made a sale, make sure you give the client the best customer service. KEEP YOUR CLIENT’S HAPPY. Hopefully they will love your business so much that they recommend you to their friends. And the cycle goes on.
Know your online presence
Chances are, your potential customer’s are researching you online before they ever contact you. It’s a good idea to be proactive about your online presence because it’s often your first impression to your clients. Do a checkup every 2-4 weeks to make sure there aren’t any negative reviews or unanswered questions on social media. Social media is a big deal. If you can, write blog post, send out email blast, post something 2-3 times a week to keep your billboard business alive online and let them know what you are about. Make sure that you have an updated google my business page so that everyone can see your hours, location, pictures, and reviews. To claim your google listing check out this page. The great thing with technology is that you can track how many people are looking for you, clicking to go to your site, and reading your posts.
Your customers are #1
Your business would not be a business without your customers. Know their wants and needs. Keeping in touch with them from time to time… by just listening to them you are building a relationship that can last years. They are trusting you to help get their company get out there. We’re a firm believer in the golden rule: treating others as one’s self would wish to be treated. So make sure that they know what they are getting from the start. Never lie, and have the best customer service that you can. They will remember that more than anything and will give awesome recommendations that help your business flourish.