The Value of PSA Billboard Messages
When you use your billboards to display public service announcements (PSAs), you’re doing more than filling an empty spot. You’re helping your community, showing your company’s heart, and putting your name in front of people in a positive way. It’s good for the community and good for business.
Building Stronger Connections in Your Community
Running PSAs shows people that your billboard company cares about what’s happening around them. Whether it’s a message about health awareness, pet adoption, or a local disaster relief effort, these types of ads connect with people on a deeper level. They make your company part of the community instead of just another advertising platform. That kind of goodwill can turn into stronger relationships with advertisers who appreciate your involvement.
Getting More Eyes on Your Billboards
People pay attention to PSAs because they often carry emotional or important information. When someone sees a message about a missing person, a local food drive, or an upcoming charity event, it stands out. Those messages stick in people’s minds, which means your billboard gets noticed more often. That increased attention not only helps the cause but also shows potential advertisers that your locations get seen and remembered.
Turning PSAs into New Opportunities
PSAs can be a great way to start relationships with new advertisers. Many local organizations and nonprofits don’t have big marketing budgets, so offering PSA placements can help them get their message out while you build a connection. Later on, they might come back to you for paid advertising once they see the value of your billboards.
You can also invite existing advertisers to sponsor PSAs. For example, a local hospital might sponsor a breast cancer awareness message, or a pet store could sponsor an adoption campaign for the local shelter. It helps their brand look good and helps a good cause at the same time.
PSA Topics to Consider
Health awareness, like Breast Cancer Awareness Month or mental health support
Animal welfare, such as pet adoption or spay and neuter campaigns
Children and youth programs, including anti-drug efforts or Amber Alerts
Community alerts like road closures, weather warnings, or missing persons
Disaster relief messages with information on where to donate or get help
Local charity events, food drives, or school announcements
Helpful Partnerships and Resources
Work with your local Emergency Management Agency for updates and alerts you can post in real time.
Contact local nonprofits and community organizations to see if they have advertising funds available. Many government-funded groups do.
Visit OOHforGood.com or PassItOn.com for pre-made PSA billboard ads you can download and run anytime.
Running PSAs is one of the best ways to use open billboard space. It helps your community, boosts your company’s image, and gets more attention on your signs. When people see your billboards sharing messages that matter, they remember you for it. Over time, that positive connection can lead to more business and stronger relationships with advertisers who value what you stand for.
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