The Uber Of Hyperlocal Marketing Is Here — And Its Crowdfunding Campaign Ends Soon
Marketing opportunities have broadened since the advent of social media and the digital age. Digital marketing has increased in popularity for many companies, between Facebook and Instagram ads, user-generated content (UGC) ads, and artificial intelligence (AI) marketing. Billboards and outdoor marketing, which remain widely popular and used across industries, are now using digital technology to gather more impressions.
Outdoor advertising has become more digitized and user-oriented with the invention of new technologies. For example, in the UK McDonald’s launched a weather-reactive McCafe campaign. When it was hot outside, the billboard would advertise a cold and refreshing drink and vice versa. With the expansion of technology, outdoor advertising has become more creative.
However, it would seem one area of outdoor advertising that traditional agencies have not yet tapped into is the gig economy. While it isn’t uncommon to see advertising on buses, with the rise of Uber, Doordashers, and other gig economy vehicles, there is now a larger market available for advertising.
Out-of-home advertising is extremely location-driven and its marriage with the hyperlocal aspects of the gig economy makes for an interesting combination.
Nickelytics Is Revolutionizing Outdoor Advertising
Nickelytics, an out-of-home (OOH) advertising platform, is taking advantage of the desire for OOH advertising in a new world of marketing. According to the Out of Home Advertising Association of America (OAAA), OOH spending went up 40.5% in the first quarter of 2022, demonstrating that there is still a need and want for OOH.
Nickelytics is a marketplace for OOH advertising. The company intends to do for OOH advertising what Facebook and Google Ads did for digital marketing. Nickelytics’s interface allows businesses to launch customized ad campaigns in minutes. Its platform brings together suppliers of OOH advertising assets and consumers. Currently, Nickelytics is seeing its most success using vehicles, specifically gig economy cars like Uber or DoorDash vehicles. It also supports billboards, signage and more.
The gig economy has skyrocketed since the pandemic. The gig economy experienced a 33% rise in 2020 and is expanding faster than the US economy. The gig economy is also having a moment globally; the number of global gig workers is expected to rise by more than 30 million people in the next year. By partnering with the gig economy, Nickelytics is able to effectively tap into a huge market directly and cut out the middleman of traditional ad agencies. Nickelytics has presented a seamless experience that is quick and still benefits from the hyper-locality needed for OOH advertising.
What really separates Nickelytics from the crowd in OOH advertising is that its platform uses GPS and cellphone location tracking. This lets Nickelytics track how many potential viewers have seen the advertisement, allowing the client to retarget those people using digital ads. It’s a win-win situation.
Nickelytics’ ability to provide tracking information that most OOH companies do not have the technology to support gives businesses heightened visibility on the success of their ads. The company’s formula also helps make an advertising campaign even more powerful by giving viewers multiple ways of seeing the same ad. Nickelytics says that customers are 2.8 times more likely to engage with an ad digitally after seeing an ad in the real world, and its customers are having massive success.
Nickelytics is working to expand on its success and enter the electric vehicle (EV) charging market based on the idea that charging stations allow anyone using them — and anyone passing by — to see the ad. Over the next eight years, the US government is implementing plans to create over 500,000 charging stations across the country. By being first to market, Nickelytics says it will create a virtual monopoly at any charging site where it’s located.
The company is revolutionizing the OOH advertising game and with big plans to evolve, it is a company to keep your eye on. It is currently raising funds through a crowdsourcing campaign.
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