The Advantages Of OOH Over Other Advertising Options (Sales Tips)
Out-of-home (OOH) advertising offers a unique set of benefits that can be effectively communicated by OOH Account Reps to potential clients. Here are some selling tips that highlight the advantages of OOH advertising over other advertising options:
- Constant Exposure: Point out that OOH ads are visible 24/7, providing constant exposure to the target audience. This contrasts with TV, radio, or online ads that might only be visible during specific time slots.
- Non-Intrusive: Highlight the non-intrusive nature of OOH ads. They don’t disrupt the consumer’s experience, unlike pop-up ads or pre-roll videos that can be annoying.
- Local Targeting: Explain how OOH ads can be strategically placed in specific geographic areas, allowing advertisers to effectively target local audiences. This can be particularly beneficial for businesses with a physical presence.
- High Impact and Creativity: Showcase the creative potential of OOH ads due to their large format and unique locations. This allows advertisers to create memorable and impactful campaigns that stand out from the clutter.
- Complementary to Digital Campaigns: Position OOH as a complementary element to digital advertising efforts. It reinforces the brand message and enhances overall campaign effectiveness by reaching consumers across multiple touchpoints.
- Longer Impressions: Explain that OOH ads offer longer impressions than some other media, as commuters or pedestrians often encounter the same ad repeatedly on their regular routes.
- Influence on Purchase Decisions: Share data on how OOH ads influence consumer behavior and purchase decisions. For example, consumers might see an OOH ad and then research the product or service online.
- Larger Demographics: Highlight that OOH ads can reach demographics that are less active online, making them a valuable addition to a well-rounded marketing strategy.
- Tangible and Credible: Emphasize the credibility of OOH ads, as they are tangible and can’t be easily blocked or filtered like digital ads. This can lead to higher trust levels among consumers.
- Brand Awareness and Recall: Present studies that show OOH ads contribute to higher brand recall and awareness, which is vital for building a strong brand presence.
- Less Ad Clutter: Contrast the cluttered online advertising environment with the relatively clutter-free OOH landscape, ensuring the ad’s message isn’t lost among numerous competitors.
- Customization and Flexibility: Explain how OOH campaigns can be customized based on the campaign objectives, allowing advertisers to choose from various formats like billboards, transit ads, street furniture, and more.
- Minimal Ad Blocking: Highlight that OOH ads aren’t subject to ad blockers or online privacy concerns, ensuring that the message reaches the intended audience without being obstructed.
- Captive Audience: Point out scenarios where audiences are captive, such as waiting at a bus stop or sitting in traffic, providing advertisers an opportunity to engage consumers during these moments.
Remember that while promoting the benefits of OOH advertising, it’s essential to tailor your selling points to the specific needs and goals of each client. Providing data, case studies, and examples that demonstrate the effectiveness of OOH advertising can further strengthen your pitch.