Talon MENA Joins IAB GCC
Talon MENA, the Global and regional Out of Home (OOH) advertising specialist, has joined The Interactive Advertising Bureau GCC (IAB GCC) as a member as of August 2022.
Established in May 2019, The IAB GCC is the regional voice and thought leader of the region’s interactive marketing and advertising industry, committed to building a sustainable future for digital advertising.
Through the membership, Talon will bring its expertise in digital and programmatic OOH to the IAB’s activities and initiatives.
“We are delighted to join the IAB GCC and to work alongside fellow members to help positively shape the future of MENA’s OOH industry. Talon recently launched in MENA to accelerate the OOH growth in the region, helping to further educate clients on the extensive OOH opportunities by tapping into richer behavioral and location insights, in order to quantify the channel’s true impact across the customer journey.
We look forward to working with the IAB GCC stakeholders to build on the digital OOH and programmatic conversation” said Chadi Farhat, Managing Director Talon MENA.