Summer Billboard Sales Targeting Ideas
As the temperature rises, so does outdoor activity!
Summer is a great time for out-of-home advertising. Media owners and account executives should take this into consideration when planning their summer sales goals. Summer advertising is about to take off so let’s take advantage of it!
Summertime is ideal for targeting businesses catering to outdoor entertainment and recreation. Consider reaching out to local event organizers, amusement parks, and sports facilities. Restaurants with outdoor seating, travel agencies promoting summer getaways, and fitness centers promoting outdoor activities are also prime targets. Advertisements that resonate with the vibrant and energetic summer atmosphere are likely to capture the attention of the audience.
Full list of businesses that advertise heavily during summer:
Travel Agencies and Airlines: Summer is a peak travel season, so companies in the travel industry, including airlines, hotels, and travel agencies, tend to increase their advertising to attract vacationers.
Outdoor Recreation and Adventure Companies: Businesses offering outdoor gear, camping equipment, hiking gear, adventure tours, and related services often ramp up their advertising efforts during the summer when people are more likely to engage in outdoor activities.
Beach Resorts and Hotels: Resorts located in beach destinations typically increase their advertising during the summer months to attract travelers looking for seaside vacations.
Amusement Parks and Water Parks: With school holidays and warmer weather, families are more likely to visit amusement parks and water parks during the summer, prompting these businesses to advertise heavily.
Ice Cream and Frozen Treat Shops: Ice cream parlors, frozen yogurt shops, and other frozen treat businesses often boost their advertising during the summer months to capitalize on the increased demand for cold desserts.
Swimwear and Beachwear Retailers: Stores selling swimwear, beach towels, sunscreen, and other beach essentials may increase their advertising during the summer season to target beachgoers and vacationers.
Pool Installation and Maintenance Companies: Businesses specializing in pool installation, maintenance, and supplies often advertise heavily during the summer months as homeowners prepare their pools for the season or consider installing new ones.
Summer Apparel Stores: Retailers selling summer clothing, including shorts, t-shirts, dresses, and sandals, often increase their advertising during the summer to promote seasonal fashion trends.
Sunglasses Shops: With the sun shining brightly during the summer months, sunglasses shops often ramp up their advertising to promote their products.
Real Estate Agents and Vacation Homes: Real estate agents and companies specializing in vacation home rentals may increase their advertising during the summer to attract tourists and vacationers looking for temporary accommodations.
Parks and Outdoor Recreation Areas: Public parks, national parks, and other outdoor recreation areas may increase their advertising during the summer to attract visitors for hiking, picnicking, and other outdoor activities.
Drive-In Theaters: Drive-in theaters often see increased business during the summer months, leading them to advertise more heavily to attract moviegoers looking for outdoor entertainment.
HVAC (Heating, Ventilation, and Air Conditioning) Companies: HVAC companies may increase their advertising during the summer to promote air conditioning installation, maintenance, and repair services as temperatures rise.
Equipment Rental Services: Companies offering equipment rental services for outdoor activities and birthday parties. For example: water sports equipment, outdoor event supplies, bounce houses for children’s birthday parties, and more.
