StreetMetrics Hits One-Billion Miles Measured
May 2, 2022 – Birmingham, AL.
StreetMetrics has measured over one-billion miles of ads on vehicles – a major milestone for our company
and the moving out-of-home (MOOH) industry.
It all started by measuring a single Spokesman Cycle Ads campaign in downtown Birmingham. Our goal was
to answer the question, how effective are advertisements placed on vehicles? This goal was met with
enthusiasm by the MOOH industry, and we were off to the races developing more robust tools for media
operators.
Four years later, we’ve grown to measure 40,000 vehicles in over 40 cities in 10 different countries. Bikes,
cars, taxis, box trucks, mobile-billboards, semi-trailers, trolleys, transit buses and more – we’ve just about
measured anything that moves.
We’re humbled to serve our outstanding operators, and we’re hard at work creating technology solutions
that help move outdoor advertising forward with more actionable insights.
Here’s to billions more.
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Founded in 2018, StreetMetrics specializes in measuring Moving Out-of-Home (MOOH) media. The
company currently measures moving media in 30 of the top 35 DMAs across the US, and internationally
across Canada, Australia, Europe, and Central Asia. StreetMetrics is committed to bridging the gap between
the physical and digital worlds for MOOH marketers.
For more information, visit www.streetmetrics.com,
read the StreetMetrics blog, or follow us on LinkedIn.
