Rosé All Fall: Firefly Partners With Babe Rosé For Marketing Promotion in NYC

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New York City, NY – Firefly, the largest taxi-top media platform in North America, partnered with Babe Rosé this weekend in New York City with a multiple-stop OOH activation that featured not only digital car-top screens but also a wrapped truck and product sampling.

On Saturday, September 26, a Babe Rosé wrapped vehicle made six stops at prime distributors to hand out products and let consumers sample different wines.

“Babe Rosé is the ‘take anywhere’ wine, so we gave that idea legs and took it to six stops in a wrapped truck,” said Robin Singer, Senior Campaign Strategist and Planner at Firefly. “Using the wraps, in addition to product sampling and a digital screen on top of the vehicle to amplify the message, Babe Rosé made a significant impact on fans everywhere we went.”

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Babe Rosé pairs well with anything, and Firefly was proud to pair it with a marketing activation that matched its style, attitude, and personality. For more information on how Firefly can give your brand legs (or wheels) and make your marketing more mobile, visit fireflyon.com.

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Fueled by the most advanced tracking, measurement, and optimization capabilities available in the out-of-home industry, Firefly is an innovative data-first ad network delivering the most relevant messages at the most relevant moments using car top and in-car solutions. Our proprietary screens deliver dynamic content based on location-based, GPS-enabled triggers. We empower brands to efficiently engage consumers in major markets across the U.S. including New York City, Chicago, Las Vegas, San Francisco, Los Angeles, and Miami.

Founded by Kaan Gunay (CEO) and Onur Kardesler, Firefly is headquartered in the San Francisco Bay Area, with offices in New York City, Los Angeles, Chicago and Istanbul. To learn more: visit fireflyon.com.

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