Prospect Intelligence & Proposal Tracking Features Added to Billboard Pilot
Sales software platform BillboardPilot.com, built specifically for the out-of-home (OOH) advertising industry by Cratera Technology, has rolled out two new features aimed at removing common bottlenecks in the billboard pitching process: Prospect Intelligence and Proposal Open Tracking.
Designed to complement its existing suite of inventory management, spec art generation, and proposal-building tools, the latest update focuses on what happens before and after a sales representative builds a pitch.
Finding the Right Contacts with Prospect Intelligence
One of the most time-consuming parts of local and regional OOH prospecting is identifying who actually holds the ad budget at a target business. While Billboard Pilot’s existing prospecting tools help operators discover businesses near their board locations, the new Prospect Intelligence feature goes a step further by surfacing key decision-makers at those companies.
Instead of spending hours cross-referencing directories or sending cold pitches to generic info addresses, sales reps can quickly pinpoint relevant marketing directors, owners, or media buyers before reaching out.
Visibility After the Pitch with Proposal Tracking
Once a tailored proposal and spec art mockup are sent out, reps are often left guessing whether their email was buried in an inbox or actively reviewed. With the addition of proposal open tracking, users can now see when a prospective advertiser opens the proposal they were sent.
Having that visibility helps sales teams time their follow-up calls and emails more effectively, focusing their energy on engaged prospects rather than following up blindly.
Continuing to Build for OOH Workflows
Since launching earlier this year, Billboard Pilot has steadily expanded its toolset around the daily workflow of independent billboard operators and OOH sales teams. By pairing contact discovery and engagement tracking with its existing ad-resizing and mockup tools, the platform continues to address the practical, administrative hurdles of selling billboard inventory.
More details on the platform and its latest updates can be found at BillboardPilot.com.
