Place Exchange and Cooler Screens Power Programmatic Access to the Largest Network of In-store Retail Media in the US
New York, NY (April 19, 2022) – Place Exchange, the leading supply-side platform (SSP) for programmatic out-of-home (OOH) media, today announced a partnership with Cooler Screens, the world’s largest in-store digital media and merchandising platform for retail. Cooler Screens is revolutionizing the in-store experience by transforming retail spaces like cooler doors into smart digital screens that deliver dynamic, targeted in-store retail messaging and merchandising capabilities. Cooler Screens can be found in leading grocery, drug, and convenience store chains, including Walgreens, Kroger, Giant Eagle, CVS, Chevron, and more.
The integration of Cooler Screens cements Place Exchange’s position as the largest network of in-store retail media in the US, allowing marketers to deliver point-of-sale advertising to consumers at scale – from storefront to aisle to checkout – seamlessly through the same DSP platforms they already use to drive marketing efforts in other channels such as online, mobile, and CTV.
While many leading retailers have launched online retail media networks, roughly 90% of food, beverage, and health retail purchases still occur in-store. As retailers continue to invest in enhancing in-store experiences with technologies such as cashierless checkout, smart screens, IoT and smartphone integrations, and augmented reality, in-store retail media presents powerful new marketing opportunities for brands looking to reach consumers during the buying process, with engaging, high-impact messaging.
The first client to leverage the integration will be leading global agency Omnicom Media Group, which will have exclusive access for a limited time to Cooler Screens inventory through Place Exchange, and are looking to drive a number of breakthrough marketing efforts for brands.
“As retailers are launching new and evolving formats in their stores and enabling programmatic access to that inventory, this provides the opportunity for our brands to connect with consumers at the point of purchase with a new level of relevance,” said Megan Pagliuca, Chief Activation Officer of Omnicom Media Group.
“Cooler Screens brings the power of digital to brick-and-mortar retail. Consumers receive contextually relevant content while they are in a shopping mindset in-store, empowering them to make better decisions,” said Arsen Avakian, co-founder and CEO of Cooler Screens. “Our partnership with Place Exchange unlocks opportunities for brands to connect digitally and programmatically with consumers inside retail stores when it matters most.”
“Today’s consumer shopping experience bridges the digital and physical worlds, and it’s critical for marketers to engage consumers and unify messaging across the shopping journey,” said Ari Buchalter, CEO of Place Exchange. “Combining advanced targeting and measurement capabilities, with the impact of life-sized real-world messaging at the point of sale, in-store media is an incredibly powerful addition to the marketing mix, and we are excited to partner with Cooler Screens to transform the in-store marketing category.”
About Cooler Screens
Cooler Screens is the leading digital in-store retail media company, transforming retail spaces like cooler doors into brilliant 4k digital smart screens. Cooler Screens uses contextual targeting to create a powerful and relevant connection between brands and consumers in the ultimate moment of truth: immediately prior to selection. Currently providing more than 90 million monthly views on more than 10,000 screens in 700 retail locations, Cooler Screens can be found in 28 U.S. markets, including New York, Chicago, Miami, and Los Angeles.
Cooler Screens brings what consumers love most about their online shopping experience–relevant information, pictures and promotions–directly to store surfaces enabling consumers to make more informed in-store decisions to best fit their budgets, tastes and health preferences. With Cooler Screens, retailers can digitize and improve consumer experiences, and brands are able to drive sales and build brand equity by connecting with consumers at the moment of truth. For more information, please visit http://www.coolerscreens.com.
About Place Exchange
Place Exchange is the leading SSP for programmatic out-of-home media. Integrated with omnichannel DSPs, Place Exchange’s patented technology uniquely offers agencies and advertisers the opportunity to fully unify buying and measurement of OOH media with other digital channels, leveraging the same workflow, creatives, reporting, and attribution as for online and mobile advertising. Place Exchange’s unmatched premium supply ecosystem adheres to its Place Exchange Clear certification program that delivers buyers quality, consistency, transparency, and compliance. For OOH media partners, Place Exchange offers the opportunity to access untapped programmatic ad spend with full transparency and control. AdExchanger named Place Exchange a 2020 and 2021 Programmatic Power Player. For more information about Place Exchange, visit www.placeexchange.com.
Source: Place Exchange
Photo Source: Cooler Screens