oOh Media hires JCDecaux exec to lead network strategy

Cassandra Cameron

Watchfire Signs
Out-of-home media firm oOh Media has hired former JCDecaux Australia executive Cassandra Cameron to run its network strategy.

Cameron joins oOh in the newly created role of group director of network strategy, where she will be responsible for driving commercial network strategy to bolster the company’s commercial investments across its network. She reports to chief commercial operating officer Robbie Dery.

“I am delighted that oOh! continues to attract the industry’s top talent to our business,” Dery said. “We focus hard on ensuring we have the right capabilities and experience as we continue to transform our business and lead the Out of Home industry towards a digital first future.

“This newly created role is critically important to the ongoing success and evolution of oOh! in a media sector that is growing rapidly. Cassandra has extensive industry experience, combined with strong market relationships, and is the perfect person to drive our commercial network strategy into the future.”

Cameron was most recently the executive general manager of revenue strategy and operations at JCDecaux Australia from February 2021 to February 2023, and head of trading and sales operations between 2019 and 2021. She also worked at APN Outdoor and at consulting firm EY as an accountant.

Cameron’s previous roles spanned finance, revenue strategy, operations, programmatic, pricing and monetising OOH inventory. She is also a member of IAB’s Digital OOH Council.

Commenting on her appointment, Cameron said: “It’s an exciting time to be in OOH, with the increasing digitisation of inventory and the launch of a new audience measurement tool MOVE 2.0 next year. I am passionate about the sector and can’t wait to join Robbie and the oOh! team to continue growing and optimising their extensive network.”


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