oOh! Billboards Thank Unnoticed Heroes During Covid-19
Outdoor advertiser oOh!media has partnered with Greater Bank to recognise local heroes including nurses, teachers and café owners across NSW for their kindness and generosity during the COVID-19 crisis. Meanwhile, ASX-listed oOh!media this week completed the retail component of a $167 million capital raising.
“As a public space medium we wanted to recognise those people showing empathy and compassion during this challenging time and profile them as heroes among their local communities,” says oOh!media’s chief customer officer, David Scribner.
“Greater Bank was a natural partner for this campaign, with the customer-owned bank playing a key role in supporting local people and businesses in each region.”
Greater Bank customers and the wider community are being urged to nominate people who are going above and beyond to support others. From recognising hard-working ICU nurses to thanking local café owners, the localised messages of thanks will then be amplified on 30 oOh! large format billboards across Newcastle and the Hunter Valley, Central Coast, New England and the Illawarra regions.
Greater Bank head of marketing Matthew Hingston says the organisation has strong connections to these regions and its people, and the campaign is a unique way to recognise those who are doing so much for their communities in these unprecedented times.
“Supporting the people that support us is part of our DNA, which has never been as important as it is now. We have all witnessed incredible acts of generosity and support in our communities over the past four weeks as we all come together to support each other. This campaign is a simple way for us to literally put up in lights those people who have conducted some incredibly important feats, which otherwise would have gone unnoticed by the wider community.”
Those wishing to call out a local hero are encouraged to visit Greater Bank’s Facebook page and nominate in 10 words or less who they would like to thank, along with their name and suburb.
Elsewhere, ASX-listed oOh!media Limited, owner of wide format printer Cactus Imaging, this week completed the retail component of a $167 million capital raising announced in March.
Under the Retail Entitlement Offer, about 26 million oOh!media shares will be issued at a price of $0.53 per oOh!media share to raise approximately $14 million.
It’s reported US equity firm HMI Capital founder Mick Hellman will join the oOh!media board as a non-executive director, after HMI committed to underwriting up to $17.7 million of the earlier institutional section of the equity raising, which could increase its stake in oOh!media from 19 percent to 25 percent.
oOh!media has more than 37,000 locations across Australia and New Zealand including roadsides, retail centres, airports, train stations, bus stops, office towers, cafes, gyms, bars and universities.
Source: Wide Format Online