Lightbox announces the appointment of digital media veteran Christopher Negron to lead Central Region Sales
Digital media veteran Christopher Negron has joined Lightbox Out of Home Video Network as SVP, Sales, overseeing the Central region in a newly created role.
Most recently, Mr. Negron led Midwest sales for Twitch, growing not only the team but also quadrupling the company’s revenue in the market. His success in building teams and capturing share was also applied at Pandora, where he grew the Chicago sales office from two to 75 over his four-year tenure.
Of his move to Lightbox, Mr. Negron states “The broadcast-heavy Midwest market is in need of alternate channels to distribute video advertising. I’m excited to work with the Lightbox team to bring its powerful message of video at scale to the clients and agencies in this region.”
Lightbox CEO Greg Glenday will reunite with Mr. Negron after working together at Undertone, a premium Digital Ad Network. “We are currently in the middle of an extended streak of meaningful revenue growth at Lightbox, and we are keeping our foot on the accelerator by hiring fantastic talent like Chris. I really enjoyed working with Chris because he’s an excellent sales leader who consistently delivers results, builds cohesive teams, and does it all with an eye toward a positive culture and fun. I am thrilled to be on the same team with him again.”
Mr. Negron will be based in the Chicago office, and will report to Lightbox EVP, Chief Revenue Officer Eric Steinert, who is based in New York. Mr. Steinert notes “I’m excited to have Chris on board during this time of tremendous transformation in the digital OOH space, which is increasingly defined by connectivity, addressability and measurement, and in the case of Lightbox audio-enabled video. His background is ideally suited to drive our business forward in the Central Region.”
About Lightbox: Lightbox is a leading digital out-of-home video network that leverages technology and creativity to connect advertisers with 80+ million monthly consumers. The premium video network offers national scale with hyperlocal execution via 4,500 can’t-miss, audio-enabled screens. Lightbox’s digital out-of-home video advantage means advertising is 100% viewable, brand-safe and fraud-free, delivering real views, to real people, in the real world. Learn more at lightboxooh.com