Lamar Northern California Selects SignBird for A Strategic Out-of-Home Billboard Shoot in Recently Acquired Sacramento, CA Market

Watchfire Signs

[Sacramento, CA – May 23rd, 2023] 

SignBird, industry leader in Out-of-Home Photography, is pleased to announce its collaboration with Lamar Northern California for an exclusive billboard inventory shoot in the vibrant city of Sacramento, CA. This exciting partnership marks a significant milestone in SignBird’s commitment to delivering innovative and captivating marketing solutions for the nation’s top Out-of-Home companies. 

Lamar Advertising, one of the largest outdoor advertising companies in the world, recently acquired an impressive range of prime billboard locations throughout the Sacramento, CA market. SignBird was selected as the creative force behind highlighting this landmark market acquisition, entrusted with capturing on camera the value and effectiveness of Lamar’s newly acquired billboard inventory. 

By combining SignBird’s unrivaled OOH photo/video marketing expertise with Lamar’s expansive inventory footprint, this venture delivers impactful visual marketing content that will engage advertisers during the proposal process designed to drive sales revenue. 

“We are thrilled to join forces with the Lamar Northern California market for this strategic project in Sacramento,” said John James, President at SignBird. “Together, we’ve created visually stunning billboard marketing content that equips both local and national Lamar sales teams to sell this billboard ad space.” 

This collaboration will equip Lamar Northern California with the visual marketing content needed to establish a commanding marketing edge in the Sacramento billboard advertising landscape. 

“Partnering with SignBird allows us to showcase the value and impact of our newly acquired billboard inventory in Sacramento,” said Korbe Palmer, Vice President & General Manager at Lamar Northern California. “Their expertise in creating visually appealing content will undoubtedly enhance the impact of our billboard advertising proposals, further establishing our position as the leading outdoor advertising provider in the market.” 

To view the completed SignBird project for the acquired Sacramento billboard locations, visit the link here. 

For more information about SignBird and its collaboration with the Lamar Northern California market, please contact John James at john@signbird.io or visit www.signbird.io.

About SignBird: 

SignBird is the pioneering Out-of-Home organization most recognized for its creative photo/video deliverables designed to help billboard companies highlight and sell their billboard inventory. Acquired by Outdoorlink, Inc. in 2022, SignBird has set the industry standard for what is expected by local business and national brands when making their OOH media buying decisions. 

About Lamar Advertising: 

Founded in 1902, Lamar Advertising Company (Nasdaq: LAMR) is one of the largest outdoor advertising companies in the world, with more than 363,000 displays across the United States and Canada. Lamar offers advertisers a variety of billboard, interstate logo, transit and airport advertising formats, helping both local businesses and national brands reach broad audiences every day. In addition to its more traditional out of home inventory, Lamar is proud to offer its customers the largest network of digital billboards in the United States with over 4,500 displays.

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