Lamar Advertising and goodr Team Up for a Unique Out of Home Campaign

Goodr and Lamar

Watchfire Signs

Lamar Advertising Company and goodr teamed up for a most unique Out of Home campaign, using all of Lamar’s billboard inventory in Carl, GA to introduce the sunglass retailer and their ceremonial CEO, Carl the Flamingo, to the town’s 269 residents. Watch our recap video to learn how the campaign combined out of home with social media to successfully raise brand awareness in a creative and unexpected way.

Source: Lamar Advertising

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