Increasing Revenues in 2024 from IBO (Independent Billboard Operators)
IBO shared some information with its members about the importance of political ads and how they help increase revenue for out-of-home operators. Political ad revenue has increased 30% from 2022. Political advertising will continue to increase to 10-13 billion dollars.
Here are some important details that they went over in the webinar:
IBO offers what others can’t. Here are the 5 different areas:
Classic Roadside Exposure
- Billboards
- Shelters
- LED Trucks
Ubiquitous Digital Services
- Prime Spectaculars
- Gas Pumps
- Elevators
- Mall Airports
Online Advertising
- Hyper Targeting
Mobile LED Trucks
Social Activation
- Chris Cowlbeck, CVO, spoke about how they can help by focusing on data and reach.
- Becky introduced their partnership with Sunny Green Marketing and Robert Downs talked about all the ways that Sunny Green can help their business in many ways.
- Here are some of their offerings:
- IBO Spring Conference in Louisville, KY – April 2-5th 2024
There will be a new app available for the IBO conferences!
Watch the webinar in its entirety below:
