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Grocery TV Expands Reach in the Northeast including New York, Boston, and Philadelphia with Wakefern Partnership

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We’re excited to announce that we’ve partnered with retail wholesaler Wakefern to add 4,000 point-of-sale displays to our network in the Northeast.

This expansion includes supermarket chains like ShopRite, Price Rite, Price Chopper, Ideal Food Basket, and more.

“As an industry leader in grocery retail, Wakefern is an incredible partner for our network,” says Marlow Nickell, CEO here at Grocery TV. “We’re excited to be working with them and to increase Grocery TV’s presence in the Northeast including major cities like New York.”

In just four years, we’ve partnered with nearly every major grocery wholesaler in the country. Thank you for supporting us as we work towards our mission to build the store of the future!

We want to continue making in-store retail media more accessible to brands. Our inventory is available on major supply-side platforms (SSPs)— allowing media buyers to easily launch, manage, and track the performance of their campaigns on demand-side platforms (DSPs) like The Trade Desk and Yahoo DSP similar to how they would online.

What’s Next?

In 2022, we expect to add 8,000 more displays to our network. We’ll continue to expand our footprint across the U.S with the goal of making it easier for brands to use place-based advertising in retail media or digital advertising campaigns.

Source: Grocery TV

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