Gigantic Outdoor Display Showcases “The Marvels” Film with Goose Dominating the Las Vegas Skyline
Autodesk, the software development giant, has joined forces with Marvel Studios for an expansive out-of-home activation in Las Vegas, strategically timed to coincide with the imminent release of the franchise’s upcoming film. This collaboration not only serves to promote the much-anticipated movie but also underscores Autodesk’s significant role in the realms of filmmaking and visual effects.
The colossal advertisement has been unveiled just in time for Autodesk’s annual design conference, ensuring that attendees, including customers and stakeholders, will be greeted by this spectacle upon their arrival in the city, whether by land or air.
Crafted by the esteemed visual effects studio, The Mill, this impressive activation showcases the prowess of Autodesk’s software, particularly Maya, which was instrumental in designing, lighting, rigging, and animating the enigmatic Goose character featured in the film.
On the night of the movie premiere, November 7, the feline-inspired alien creature loomed large over the city, capturing the attention of onlookers. This captivating activation is set to continue leaving its mark until November 13, making a lasting impression on both residents and visitors alike.