Firefly Expands Product Development and Marketing Initiatives in 2022 With New Hires


New York, NY; San Francisco, CA – Firefly, the leading provider of mobility advertising solutions, announced today the addition of Roey Franco as Senior Vice President of Product. Franco will drive overall product strategy and development and lead the product team in this role.

“Joining a company growing as quickly as Firefly is incredibly exciting,” says Franco. “Data and innovation is part of what makes this company’s offerings so unique, and I am looking forward to helping Firefly build the product team internally, shaping our perception externally, and position Firefly as the leader in the mobility OOH advertising space.”

Roey Franco is a product, design, and innovation executive with fifteen years of experience in the advertising space. Previously, he has held positions in adtech, rich media, privacy companies, and agencies. He brings expertise in product management, strategy, people management, and technical leadership to Firefly’s team.

“The addition of Roey Franco to our talent roster represents a continued investment in building our internal culture with the right people,” says Anil Suren, Chief Operating Officer of Firefly. “He has the expertise and experience to take this department to the next level. As we are getting ready to roll out several new products in 2022, this is an essential role in making sure our internal structure supports our vision.”


Fueled by the most advanced tracking, measurement, and optimization capabilities available in the out-of-home industry, Firefly is an innovative data-first ad network delivering the most relevant messages at the most relevant moments using car top and in-car solutions. Our proprietary screens deliver dynamic content based on location-based, GPS-enabled triggers. We empower brands to efficiently engage consumers in major markets across the U.S. including New York City, Chicago, Las Vegas, San Francisco, Los Angeles, and Miami.

Founded by Kaan Gunay (CEO) and Onur Kardesler, Firefly is headquartered in the San Francisco Bay Area, with offices in New York City, Los Angeles, Chicago and Istanbul. To learn more: visit fireflyon.com.

Source: Maree Jones

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