Digital Screens (Billboard’s little brother) and how they are making an impact in the OOH world
When you think “out of home advertising” it’s generally the towering billboard that comes to mind first. They’re big, bold and hard to miss. However, billboards are far outnumbered by other DOOH media, like smaller interior and exterior digital screens. These smaller screens may not have the huge footprint of a billboard, but what they lack in size they make up for in quantity, location, and flexibility.
What do these screens consist of?
Basically, any type of screen that is not a full size “billboard”. Advertising displays on top of cars, inside shopping malls, street furniture, bus shelters, and gas pump screens… just to name a few. Any digital screen outside of the home is technically an out of home advertising canvas.
What are the benefits of advertising on these displays?
- Most of them can be bought programmatically through platforms like Adomni.
- Typically lower price than the traditional billboard.
- Some screens can play video and even offer audio.
- Localized. Reach your audience wherever they are.
- More variety- interior, exterior, stationery, non-stationary (vehicles), etc.
Below is a location map of interior DOOH displays available through Adomni’s Programmatic Platform. As you can see, there are a lot!
How do advertisers buy advertising time on these displays?
You can buy ad space on thousands of these screens across North America programmatically through platforms like Adomni. Check them out here. If you’re a DOOH screen owner, you can upload your inventory to their programmatic marketplace to reach more advertisers.