Clear Channel LaunchPAD Expands with Addition of Billboard Live
Clear Channel UK has added 372 Billboard Live screens – available in more than 85 towns and cities nationwide – to its inventory available to buy programmatically via Clear Channel LaunchPAD.
With consumers being 63% more likely to take an online brand action following exposure to Out of Home advertising, advertisers now can target consumers regardless of location as part of any programmatic Digital Out of Home (DOOH) campaign.
The addition of Billboard Live screens marks the continued expansion of Clear Channel LaunchPAD in the UK where advertisers can already access the UK’s largest DOOH network Adshel Live (over 3,000 screens), the Malls Live premium digital screen network available in the UK’s leading shopping malls (over 600 screens), and the UK’s number one digital supermarket network (over 650 screens).
Clear Channel LaunchPAD offers Real Time Bidding on Clear Channel’s prime DOOH estate, via Private MarketPlace deals, using data fuelled by audience insights from Clear Channel RADAR.
Advertisers will be able to reap the benefits of activating DOOH campaigns based on buying triggers such as hot or cold weather and increase campaign effectiveness by 17% when also using contextually relevant messaging.
“The inspiration behind LaunchPAD’s most recent development stems from an increase in positive customer feedback and programmatic activity this year,” says Dom Dunne, programmatic commercial lead at Clear Channel Europe. “By continuing to build out our digital Out of Home inventory, we’re able to give brands and advertisers access to more of what they want and need when it comes to effortlessly engaging with real-world consumers through seamless access to programmatic inventory, which now includes an additional format. Our customers benefit immensely from contextually relevant messaging, and we look forward to delivering even greater results in the future.”
“We welcome the expansion of Clear Channel LaunchPAD’s programmatic offering, which ultimately enables us to extend our digital Out of Home inventory to advertisers, providing more of the instant control programmatic buying provides, as well as all of the flexibility and creativity afforded by digital Out of Home,” says Henry Taylor, publisher manager Hawk UK at Hawk DSP. “Now our advertising partners will have even more opportunities to reach real-world audiences across multiple environments making it easier to add premium digital Out of Home advertising to their omnichannel advertising campaigns.”
Clear Channel LaunchPAD is a pan-European advertising platform offering programmatic, automated, and direct buying channels, available through supply-side platform partners Broadsign and Hivestack and demand-side platform partners Adform, Adomni, Google Display & Video 360, Hawk, Hivestack, OutMoove, Pladway, Sage + Archer, Scoota, Splicky, The Trade Desk, and Yahoo! in the UK.